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News International will next month launch its first women’s weekly magazine, putting increased pressure on an already crowded market and, according to industry speculation this morning, sparking a price war as rivals scramble to attract readers.The publisher has remained tight-lipped over its plans for new title, Love It, but has reportedly hired former New Woman… Continue reading New Launches Threaten Price War For Women’s Weeklies

Sky’s pilot broadband TV service has launched, giving a glimpse of the broadcaster’s intentions for a fully-fledged video on demand (VOD) service following its acquisition of internet service provider, EasyNet.The Sky By Broadband pilot is available free of charge to all Sky subscribers, offering content from Sky Movies and Sky Sports through a peer-to-peer (P2P)… Continue reading Sky By Broadband Trial Offers Glimpse Of VOD Plans

Visits to UK retail websites were up by 14% year on year in December 2005, outperforming earlier estimates that the sector would enjoy an increase of 12% during the Christmas month. According to online competitive intelligence monitor, Hitwise, visits to retail websites were up significantly in the week after Christmas, seeing a rise of 16%… Continue reading Visits To UK Retail Websites Up 14% In December

Marketers in the US and Canada spent a total of $5.75 billion on search engine marketing and optimisation in 2005, an increase of 44% compared to the same period last year. According to a new study from The Search Engine Marketing Professionals Organisation, paid search spending is forecast to reach $11 billion by 2010. Commenting… Continue reading Search Engine Marketing Spend Enjoys Strong 2005

Yesterday saw the Observer follow its weekday counterpart the Guardian in switching to Berliner format, ending the paper’s life as a fully-fledged broadsheet.The switch, backed by a high profile TV campaign, also sees the paper move to full colour publishing. The redesign sees the Business & Media and Cash sections merge, forming a business and… Continue reading Observer Makes Transition To Berliner Format

The combined market of both digital satellite and terrestrial radio is projected to reach 22 million in 2009, up from just 5 million in 2004, according to high-tech market research firm, In-Stat. The company’s new report Digital Radio: Turning Up the Volume on Satellite and Terrestrial Radio Adoption, claims that the primary drivers for this… Continue reading Digital Radio Penetration Set To Rocket

ITV secured a resounding victory in the celebrity TV face-off against Channel 4’s Big Brother last night, with its Soapstar Superstar scoring adult audiences more than 2 million higher that of the famous reality show.With an average adult audience of 6 million for its 90 minute duration, Soapstar Superstar crushed opposition from Big Brother, which… Continue reading Soap Star Singers Hit High Note For ITV

GCap’s 95.8 Capital FM has today unveiled a radical rebranding, returning the station’s name to Capital Radio and shifting its music policy to offer less repetition and fewer advertisements.The radically reduced ad minutage, first announced in November, is specifically designed to attract those who see advertising as a “turn-off.” The new format Capital will never… Continue reading Capital Radio Returns Following Rebrand

Adam Freeman is to remain at Guardian Unlimited as the company’s head of commercial development, reversing a previous announcement that he was to join digital media specialist I-Level at the last minute.The media boss was due to join I-Level spin off, Generator Consulting, this month, but will now remain with the Guardian, continuing his current… Continue reading Freeman Backtracks From I-Level To Remain At Guardian

After October’s stability for ITV, November saw the channel’s revenues drop by 4.8% on last year’s levels, leaving the channel with revenue of £159.1 million for the month.Channel 4 also saw a reduction in revenue in November, dropping to £68.5 million – £3.5 million lower than the previous month and 2.9% down year on year.… Continue reading TV Market Round-Up – November 2005