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The majority of younger adults now use picture messaging and the mobile internet, with the latest findings from the UK Mobile Media Monitor study showing that 36% of mobile phone owners now use their phones to send and receive picture messages, up from 21% at the same time last year. The study, conducted by global… Continue reading UK Mobile Users Embrace Picture Messaging

Paid Search is predicted to generate more than $14 billion globally in 2006, enjoying an increase of 41% from the estimated $10 billion that it made in 2005, according to a new report from Piper Jaffray. Leading the way in the paid search arena is Google, expected to grow its net revenues by more than… Continue reading Paid Search To Reach $14 Billion Worldwide In 2006

Magazine publisher Highbury House has been put up for sale, following the resignation of its chairman Kelvin MacKenzie last month, who departed after defeat by a “mountain of debt.”The company, which commands control of several high-profile titles including Front and Hotdog, is “highly unlikely” to deliver much return for shareholders following the sale of its… Continue reading Highbury Up For Sale After Defeat By Debt

Channel 4 has announced a massive increase in programme spend for 2006, with wide-reaching budget rises planned for the company’s main TV channels, as well as new media services.The programme budget for Channel 4’s main station will now exceed half a billion pounds, it’s highest figure to date, with a provisional spend of £505 million… Continue reading New Year Budget Boost Sees Channel 4 Top Half Billion

ITV’s James Bond film, Die Another Day, notched up an impressive average audience of 5.5 million last night, flooring competitive programming from the BBC, which scored 3.6 million with Dying To Be Thin, and 4.2 million with the late evening news.Channel 4 also broadcast health-focused programming to cash in on the new year diet season,… Continue reading ITV Banks On Bond For Ratings Success

New data from the National Readership Survey shows Britain’s quality newspapers in rude health, with the majority of titles adding to their totals year on year towards the end of 2004, while popular titles suffered wide-reaching readership decline.The data shows the Sun, Britain’s best read daily newspaper, with a readership of 8.2 million suffering an… Continue reading Tabloid Readership Declines As Qualities Prosper

Mobile phone giant Orange has signed as the sponsor of Virgin Radio’s new Christian O’Connell Breakfast Show, marking the firm’s biggest-ever radio sponsorship deal, and the largest on-air and online brand marketing deal in the Virgin Breakfast’s history.The scale of the deal, Virgin claims, is testament to the appeal of Sony Award winning O’Connell, who… Continue reading Virgin Signs Largest Ever Breakfast Sponsorship

IPC Advertising has appointed Caroline McDevitt as its new managing director with immediate effect, seeing the media boss take a seat on the IPC Media Board.McDevitt joined IPC last May as director of group advertising (see IPC Picks McDevitt For Group Ad Director Role), and will now chair the IPC Advertising Executive, leading the company’s… Continue reading IPC Advertising Appoints McDevitt As New MD

Global advertising firm, WPP, has announced the purchase of Polish market research company, Pentor Instytut Badania Opinii i Rynku S.A, integrating the business into its global market research network, Research International. Pentor has been affiliated to Research International since its beginning in 1991, with its clients including Frito-Lay, Polska Telekom, PKN Orlen, Dr Oetker Polska… Continue reading WPP Extends Reach In Poland

News Corporation has announced the promotion of Jeremy Philips to the position of executive vice president, office of the chairman. The role will see Philips assume responsibility for the company’s internet investments as well as focusing on acquisitions and strategy. He will continue to report to Rupert Murdoch, News Corporation’s chairman and chief executive officer.… Continue reading News Corp Promotes Philips To Executive Vice President