More Uk articles

A price war between several national newspapers looks imminent today, following unexpected price cuts by three of the nation’s daily titles.The Daily Express today lopped 10p from its cover price, reducing it to 30p, while stablemate the Daily Star shed 5p to the same price.Associated Newspapers also adjusted the cover price of the Daily Mail,… Continue reading Price War Looms As Newspapers Cut Costs

ITV is to unveil new branding today, overhauling its on-screen identity to give a unified feel across each of its four channels.The new branding brings ITV1, ITV2 and ITV3 into line with the recently launched ITV4, which launched on 1 November 2005 (see ITV Gears Up For Digital Launch), and is designed to unite the… Continue reading ITV To Unveil Unified Branding

Global advertising company, WPP, has announced the promotion of Dave Allen to chief executive officer of Team Vodafone, and Simon Bolton to chief executive officer of Enterprise IG. Bolton will start his new role in late January and will be responsible for maintaining Enterprise IG’s leading market position and growing the business in North America… Continue reading WPP Reshuffles Management

Marketers look likely to extend their reach in the online advertising arena in 2006, with a new report from investment bank Credit Suisse claiming that overall online adspend will increase by 32% by the end of year, reaching $14.9 billion. In a survey of chief marketing officers at Fortune 500 companies, nearly half of those… Continue reading Online Adspend Set To Increase Through 2006

Highbury House Communications is expected not to receive more than £5 million for the sale of its magazines, according to sources close to the publisher.A report in this mornings Times claims that the proceeds of the sale of the titles would only pay back a small portion of the £30 million debt that crippled the… Continue reading Highbury Magazines May Raise Only £5 Million

In December a number of key industry bodies released forecasts for the state of the advertising industry over the next few years, with the Advertising Association (AA) getting the ball rolling, predicting a substantial rise of up to 43% in advertising expenditure between now and 2017. The AA’s report, compiled by the World Advertising Research… Continue reading INSIGHTanalysis: Media Healthcheck – December 2005

The Guardian is to raise its cover price by 10p on Monday, putting it on a par with the Independent at 70p and continuing the trend for rising cover prices which began last September.The title’s new cover price will fall behind the Financial Times and Racing Post, priced at £1 and £1.30 respectively, holding joint… Continue reading Guardian To Raise Cover Price From Monday

Nickelodeon is to make its first inroads to the Freeview platform with a pre-school programming block on sister channel TMF later this month.Airing between 7am and 9am the new programme strand will be dubbed “Noggin” and feature content from Nick Jr such as Thomas the Tank Engine and Dora the Explorer.The move will make Nickelodeon… Continue reading Nickelodeon To Air Kids Programming Via Freeview

The launch of Celebrity Big Brother gave Channel 4 a ratings boost last night, with 5.8 million adults tuning in on average to see this year’s contestants enter the famous house.The programme beat off competition from both the BBC’s terrestrial channels, as well as Five, but was topped by ITV’s Doc Martin, with an audience… Continue reading Big Brother Launch Sees Success For Channel 4

Last year saw an increased focus on digital broadcasts by the radio industry, as the rising penetration of DAB radio equipment provided increased incentive for station operators.According to figures from RAJAR, DAB listening has now overtaken combined listening via digital television (DTV) and through the internet, with total listening hours for digital radio increasing by… Continue reading End Of Year Round-Up: Radio