February saw a similar pattern played out in both digital homes and all TV homes, with BBC One, ITV1 and Five all losing viewing share year on year.Conversely, BBC Two and Channel 4 both saw slight increases, whilst satellite viewing continued to grow.All ViewingITV1’s concerns continued in February as viewing share fell by 2.1% points… Continue reading Television Viewing Round-Up – February 2006
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Satellite giant Sky has unveiled the pricing structure for its forthcoming high definition service, with customers facing a charge of nearly £300 for the appropriate set top box, as well as an extra monthly fee to receive the broadcaster’s high quality channels.The SkyHD service is now available for pre-order from the broadcaster, with those expressing… Continue reading Sky Unveils HD Pricing For Full Roll Out In May
GCap Media has announced that revenues for the first quarter of the year will be down by 17% year on year, citing the “short term” impact of its recent decision to reduce the number of adverts on Capital Radio, as well as a weak advertising market in general.Issuing a trading update for the twelve months… Continue reading GCap Remains Optimistic Despite Slip In Revenues
Last night’s FA Cup quarter final between Chelsea and Newcastle helped the BBC secure primetime victory over ITV1, notching up an average adult audience of 5.9 million to floor competition from ITV’s police dramas, The Bill and Taggart.The Bill scored a respectable 5.5 million between 8pm and 9pm, while Taggart followed immediately after, with an… Continue reading Chelsea Helps BBC Score Ratings Win Over ITV
The Institute of Practitioners in Advertising (IPA) launched its long awaited TouchPoints research this morning, unveiling the £1 million study and providing the first data from its eight month survey period.The two-phase research, conducted by Taylor Nelson Sofres (TNS), questioned over 5,000 respondents on their daily habits, mood and media consumption, using a weighty 48-page… Continue reading IPA Launches Long Awaited TouchPoints Survey
The BBC is to broadcast its coverage of this summer’s World Cup and Wimbledon tournaments in high definition, allowing viewers with the appropriate equipment crystal clear reception of the championships.The broadcasts will form part of the BBC’s high definition trials, which will air across cable and satellite towards the middle of the year. A trial… Continue reading BBC To Screen World Cup And Wimbledon In HD
Emap’s 33 year old motoring magazine, Classic Cars, is to receive a revamp next month, with an editorial shift towards the next generation of classics.The title launched in 1973, becoming the first magazine dedicated to older cars, but will now move towards coverage of more modern classics, such as the Lotus Elise, TVR Griffith, and… Continue reading Emap Revamps Motor Title To Focus On Modern Classics
Independent TV sales house Digital Media Sales (DMS) is to launch a dedicated direct response division, promising more advertising revenue to smaller channels which do not score high BARB ratings, but deliver key audiences for DRTV advertisers.After a successful test last year, DMS Direct hopes to cover 30 channels by the end of April, and… Continue reading DMS Launches Dedicated Direct Response Division
Global advertising firm, Interpublic, has reported revenue reaching $6.3 million in 2005, down by 1.8% compared to 2004. Interpublic suffered an operating loss of $104.2 million during the year, compared to a loss of $94.4 million in 2004. Net loss for the group was $289.2 million, or $68 per share diluted. The year on year… Continue reading Interpublic Sees 1.8% Revenue Drop In 2005
Mobile telephone operators must focus on developing content if they are to profit from mobile television, with a new report from Informa Telecoms and Media saying that if telecomms players do not get their content strategies right, mobile users will not be interested in mobile TV. Informa claim that mobile television content must be compelling… Continue reading Mobile Phone Operators Focus On Content To Push Mobile TV
