More Uk articles

Advertisers and marketers are lacking confidence in measuring their web marketing, according to a new study by WebTrends with only 5% of those surveyed claiming they were “very confident” in the measured effects of their web marketing.WebTrends’ study, shows that a massive 39% have “no idea” what method their website is currently using to identify… Continue reading Advertisers Lack Confidence In Web Measurement

The English Heritage Theatre in Saville Row was the venue for the launch yesterday of BARB’s new consultation project titled Future Into View.BARB CEO, Bjarne Thelin, made it clear that actions drawn out of the consultation could be considered from this point on, not held back until the new contract launches in 2010. Already BARB… Continue reading BARB Launches Future Into View Consultation

Ofcom has called for the BBC to be overseen by an independent body, expanding on the current plan for a BBC Trust representing the interests of licence fee payers, in its response to the Government’s green paper on charter renewal.Ofcom’s submission calls on the Government to secure the future of public service broadcasting (PSB) from… Continue reading Ofcom Calls For Independent BBC Regulator

Sports broadcaster, Setanta Sports, has appointed Media Icon to handle TV sales for its Setanta Sports channel in the UK, including its live coverage of Scottish Premier League football.Setanta won the rights to broadcast Scottish Premier League games from the 2004/5 season and has already built a subscriber base of over 100,000 residential customers in… Continue reading Setanta Signs Icon To Offer Sponsorship Packages

Mobile television is coming into a realm of its own, with research experts and mobile service providers predicting that the new technology will increase its penetration rate over the next few years. A report last month by research company Frost & Sullivan forecast the mobile phone arena to receive substantial investment from service providers, predicting… Continue reading Industry Increases Investment In Mobile Phone Content

Speech radio listeners recall more advertising, according to new research published by Chrysalis Radio and NOP, with the medium more involving and attention grabbing than music radio. The study found speech radio to be more attention grabbing than music radio, with listeners 19% more likely to pay attention to advertising than on music stations. Other… Continue reading Speech Radio Listeners Recall More Advertising Than Music

Capital FM’s managing director, Keith Pringle, has announced that Nik Goodman will be taking up the senior position of programme director for GCap Media’s flagship brand, 95.8 Capital FM.The position will see Goodman leading a strong programming team at Capital FM, primarily taking responsibility for the on-air output. This involves generating and creating programme and… Continue reading Capital FM Splits Top Management Role

BPA Worldwide and MediaTel.co.uk today announced that circulation and audience data for BPA’s U.K. and European members will be available to MediaTel.co.uk subscribers, starting with the June 2005 reporting period.“The inclusion of BPA headline data on MediaTel.co.uk will help major advertisers and agencies across the U.K. gain access to circulation and audience data for some… Continue reading BPA Worldwide Circulation And Audience Data Soon To Be Available On MediaTel.co.uk

Outdoor specialist, Poster Publicity, will relaunch as Kinetic early next week, with an internal soft launch to staff this Friday afternoon following its merger with advertising giant, WPP’s Portland Outdoor.A source within the company confirmed the new name to NewsLine this morning, ending speculation surrounding the firm since May, when Kinetic was revealed as one… Continue reading WPP’s Kinetic To Launch Next Week

Media regulator, Ofcom, has appointed Peter Davies, current head of market intelligence, as its new director of radio and multimedia, overseeing the watchdog’s strategy, policies and activities relating to the two mediums across the organisation.Davies will also lead Ofcom’s radio, multimedia, and media literacy teams in content and standards. The new role will see Davies… Continue reading Ofcom Appoints New Radio And Multimedia Boss