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Radio’s return on investment (ROI) is 49% higher than that of television, according to a new US study by Millward Brown and Information Resources Inc (IRI), which claims that radio moves products and increases sales, even when national television is present. Explaining the research, Gary Fries, president and chief executive officer of the Radio Advertising… Continue reading Radio Beats TV In Investment Return

Content solutions agency, Freedom Media, has launched a dedicated TV production company to capitalise on the growing advertiser-funded TV industry.The New Company, Freedom TV, will create output for its content solutions, with its first major project being for Sony PlayStation, representing a major repositioning of the brand through branded content, as a mass-market entertainment platform.The… Continue reading Freedom Launches Production Firm For Ad Funded TV

IPC ignite! has signed a six-figure deal to see weekly men’s magazine, Nuts, sponsor the Reality TV channel.The deal will see the weekly title sponsor key Reality TV programming through the week, along with its peak Saturday evening schedule. Reality TV focuses mainly on real people caught in dramatic real-life situations, with Nuts branding due… Continue reading Nuts Bags Sponsorship Deal With Reality TV

Regional newspaper group, Johnston Press, has this morning warned of deterioration in the advertising market, due mainly, it claims, to uncertainties surrounding the recent general election and a downturn in recruitment advertising.The company states that “more difficult” trading, paired with a downturn in Government recruitment in the run up to the general election had resulted… Continue reading Johnston Press Warns Of Advertising Slowdown

Outdoor specialists Poster Publicity and Portland end months of speculation today with the official launch of their combined entity, Kinetic.The launch represents the first stage in the company’s drive to become the world’s “foremost agency at communicating with people on the move”, creating a worldwide network which will focus on advertisers’ needs in the changing… Continue reading Kinetic Goes Public As Portland Joins Poster Publicity

Dominic Lawson has stepped down as editor of the Sunday Telegraph after ten years, handing the reigns to Sarah Sands, the newspaper’s current deputy editor, who will take up the post immediately.Commenting on the departure of 48-year-old Lawson, who had held the position since 1995, Murdoch MacLennan, chief executive of the Telegraph Group, said: “We… Continue reading Lawson Steps Down As Sunday Telegraph Editor

IPC Country & Leisure Media (CALM) has announced the next phase of its internet development strategy, appointing Kim Hollamby as its first head of electronic media.The position will see Hollamby taking overall responsibility for the strategic development of CALM’s internet operations, overseeing a leading portfolio of 41 web brands, including countrylife.co.uk, decanter.com, horseandhound.co.uk and webuser.co.uk.As… Continue reading IPC Appoints Hollamby As Head Of Electronic Media

Specialist magazine giant, Future, has warned this morning that sales of titles in niche interest groups had been disappointing since the start of April, due to faltering consumer confidence in the UK. Future’s chief executive, Greg Ingham, delivered the company’s first-half results, stating: “Trading in the (fiscal) second half has begun a little below our… Continue reading Future Sees Profits Rise Despite Dip In Gaming Sector

The BBC’s commercial arm, BBC Worldwide, has announced record profits of £55 million for 2004/05, notching up a year on year increase of 50% due to exceptional performances by its TV sales business, increases in magazine circulation and record DVD sales. The Corporation’s TV sales business saw record profits of £31.7 million as BBC Worldwide… Continue reading BBC Worldwide Sees Surge In Profits

Outdoor specialists Poster Publicity and Portland end months of speculation today with the official launch of their combined entity, Kinetic. The launch represents the first stage in the company’s drive to become the world’s “foremost agency at communicating with people on the move”, creating a worldwide network which will focus on advertisers’ needs in the… Continue reading Kinetic Goes Public As Portland Joins Poster Publicity