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Men are twice as likely to download games via their mobile phones than women, with 8% of men in Western Europe using the technology compared to just 5% of women, according to a new report by the Yankee Group. The survey reveals, however, that downloading mobile games is not proving to be as popular as… Continue reading Men More Likely Than Women To Download Mobile Games

US advertising expenditure rose by 2.4% year on year in the first quarter of 2005, with adspend increasing in almost all reported media, according to new figures released by Nielsen Monitor-Plus. Spanish-language TV, cable TV and magazines all led the way in terms of adspend, with the network radio and national newspaper sectors essentially flat.… Continue reading Nielsen Shows US Adspend Up By 2.4% In Q1 2005

Arena Leisure, operator of horse racing channel At The Races, has announced a better than expected performance by the beleaguered broadcaster following its relaunch last year.The channel, run jointly with BSkyB, was relaunched after its predecessor, Attheraces, collapsed (see At The Races Sets Date For Channel Relaunch). The channel’s demise led to High Court proceedings… Continue reading At The Races Bounces Back To Exceed Expectations

Broadband uptake continues to increase with worldwide digital subscriber lines (DSL) having increased by 10.5% to 107.3 million in the first quarter of 2005. Over 37 million DSL lines were added since March 2004 last year, signalling a 54% increase for the 12 months ending 31 March 2005, according to the latest figures from broadband… Continue reading Global DSL Increase By 10.5% In Q1 2005

The number of Freeview households has passed the five million mark, fuelled by a strong uptake during the first quarter of 2005, with 466,430 more homes adopting the digital television technology, according to the latest figures from media watchdog, Ofcom. Ofcom estimates that, by the end of March, digital television penetration had reached 61.9% of… Continue reading Freeview Households Pass Five Million

Online households in the US are predicted to reach 88 million by the end of 2010, up from 75 million at the end of 2004, with an expected 78% penetration rate, according to the latest forecasts from JupiterResearch. Residential broadband adoption is expected to grow much faster, increasing to more than three-quarters of the online… Continue reading US Online Households Forecast To Hit 88 Million By End Of 2010

Daily Newspaper MarketBritain’s national newspapers continued to see wide-ranging circulation decline throughout May, with the market as a whole shedding 3.54% of sales year on year.The newspaper industry was not completely downbeat, however, with compact titles the Times and Independent seeing an upturn in their fortunes. The Times performed particularly well, adding 5% to its… Continue reading ABC National Newspaper Round-Up – May 2005

Emap Advertising has secured a six-month deal to see online holiday firm lastminute.com sponsor its digital radio portfolio on the Freeview platform.The campaign will see Heat, The Hits, Smash Hits, Kiss, Magic, Q, Mojo and Kerrang showcasing a range of lastminute holiday and lifestyle offers on screen, while playing the stations through listeners’ televisions.The exclusive… Continue reading Emap Signs Lastminute For Freeview Radio Sponsorship

The nation’s newspapers continued their circulation decline throughout May, with the latest figures from ABC showing a downturn across the board in all but the quality market.Compact titles, the Times and Independent both managed to stave off circulation decrease, with the Times performing particularly well, adding 4.97% year on year in the face of heavy… Continue reading Compacts Buck National Newspaper Trend For Decline

Reports this morning suggest that Sky Sports’ deputy managing director, Trevor East, could be preparing to jump ship, heading to rival broadcaster Setanta to head their rights acquisition operations.According to a report in this morning’s Financial Times, the sports boss, whose contract with Sky expires shortly, is undecided over whether to accept Setanta’s job offer… Continue reading Setanta In Tapping Up Deal For Sky Sports Boss