Channel 4 has extended its deal with Endemol UK to retain the UK rights to Big Brother for another two years, signalling the broadcaster’s confidence in the programme after a heated ratings battle with ITV’s Celebrity Love Island.The new deal will see Channel 4 airing Big Brother and its spin-off programmes to the end of… Continue reading Channel 4 Extends Rights To Big Brother
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Highbury House Communications shareholders have approved the sale of 38 magazine titles to rival publisher, Future, for a cash consideration of £30.5 million.The sale was approved at an extraordinary general meeting held by Highbury House.The titles purchased include, Fast Cars, Fast Bikes, DJ, DVD Review, the What Video group of magazines and Highbury’s puzzle offerings.… Continue reading Highbury Shareholders Approve Magazine Sale
Simon Hills, IPC Media’s corporate advertisement director, has stepped down after 17 years with the publishing firm in order to concentrate on “new adventures and challenges in a different environment.”Amongst other achievements with IPC, Hills was responsible at one time or another for the running of IPC SouthBank, the company’s weekly magazines division and its… Continue reading Hills Steps Down As IPC Ad Director
The marketing profession is predicting a gloomy outlook for the industry, forecasting declines and radical cut backs in expenditure, according to the latest survey results from the Chartered Institute of Marketing (CIM). The Marketing Trends Survey, which questioned senior marketing professionals on their businesses and prospects for the future, showed that marketers are significantly less… Continue reading Gloomy Outlook For Marketers
The majority of personal video recorder (PVR) households are relatively new to the technology, with the devices not yet affecting their television viewing behaviour, according to new research from ESPN. According to the findings, about two-thirds of PVR users got their devices in the last six months, with 85% of consumers owning only one, while… Continue reading PVRs Not Yet Affecting TV Viewing Behaviour
The power of television advertising is changing hands, with new technology causing increasing concern for advertisers. The digital era is giving viewers the power to dictate their television viewing habits, in short, the ability to fast-forward through adverts.For the advertising world television adverts are an integral part of brand communication.However, with the growing uptake of… Continue reading Preparing For The PVR
The marketing profession is predicting a gloomy outlook for the industry, forecasting declines and radical cut backs in expenditure, according to the latest survey results from the Chartered Institute of Marketing (CIM).The Marketing Trends Survey, which questioned senior marketing professionals on their businesses and prospects for the future, showed that marketers are significantly less likely… Continue reading Gloomy Outlook For Marketers
Viewing share across the UK’s terrestrial broadcasters continued to slip during April, with the continuing strength of multi-channel offerings robbing traditional channels of their audiences.ITV1 was hit worst by the downturn, losing 1.3% points from its viewing share year on year during the month. April saw ITV drop the highly criticised, Celebrity Wrestling, after failing… Continue reading Television Viewing Round-Up – April 2005
Carat International has successfully poached Anthony Jones, ZenithOptimedia’s worldwide research director to head up its Insight division, playing a key role with some of the company’s high-profile global clients, including Vodafone, Renault, Philips, and Pernod Ricard.The move will see Jones end a seven and a half year career with ZenithOptimedia, where he has held development… Continue reading Carat Signs ZenithOptimedia Man For Research Role
United Business Media (UBM) has announced plans to acquire hospitality magazine Theme, and the Bar Show hospitality exhibition for £5 million in cash from Mondiale Publishing.The purchases add to UBM’s current hospitality title, the Publican, which was acquired in February, with the proposed acquisitions expected to enhance the company’s earnings within twelve months.The new businesses… Continue reading UBM Boosts Portfolio With Hospitality Title
