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Cinema advertising in the US is increasing in popularity with advertisers, with estimates released by the Cinema Advertising Council (CAC) showing that advertisers invested $438 million on cinema adverts in 2004, an increase of 23% over 2003. These figures make cinema one of the fastest growing major advertising media in the US, according to the… Continue reading Advertisers Latch On To Cinema Advertising

TNS Media Intelligence has predicted advertising expenditure in the US to reach $145.3 billion in 2005, up 3.4% year on year; not quite the impressive growth of 9.8% enjoyed by the industry in 2004. Speaking at the AdWatch conference in Manhattan, Steven Fredericks, TNS president and chief executive officer said that he was: “encouraged that… Continue reading TNS Predicts Muted Adspend Growth In 2005

Pre-testing the effectiveness of ad campaigns should be high on the agenda of marketers, according to IPC Prospector’s ad marketing manager, James Papworth, who explains the importance of trial runs in the production of promotional activity…What was the last thing you bought without trying it out first? A new variety of ready-meal perhaps, or a… Continue reading Testing Times

GMTV was the only terrestrial television broadcaster to boost its revenues during May, adding an impressive 5.6% year on year to total £5.1 million.GMTV’s increased fortunes followed a panning of the broadcaster’s sponsorship practices by presenter Fiona Phillips, however, who claimed that the early morning show has become “more about selling than about the content”… Continue reading Television Market Round-Up – May 2005

Readers of August’s edition of top music magazine, Q, will be given the chance to listen to over a million tunes for free with online downloading service, Napster.The initiative will see Emap’s flagship music magazine boast the biggest covermounted CD ever, featuring 15 summer tracks from artists such as, the Flaming Lips, The Magic Numbers,… Continue reading Q To Draw Readers With A Million Free Songs

Virgin Atlantic has become the first non-radio firm in Britain to jump aboard the podcasting bandwagon, offering customers themed programmes covering travel and sightseeing which can be downloaded before a trip and enjoyed either en-route, or while customers explore their holiday destination.The move, described by Virgin as the latest in its history of “firsts,” continues… Continue reading Airline Latest To Jump On Podcast Craze

ITV is to create a series of interactive applications, running across all digital platforms, to support some of its highest profile audience-participation shows, such as The Great British series.The broadcaster will work with interactive technology specialist, emuse, to roll out the new services, providing synchronised applications regardless of the viewer’s chosen digital platform.Working in what… Continue reading ITV To Offer More Interaction After Deal With Emuse

The BBC has confirmed the sale of BBC Broadcast to Creative Broadcast Services Limited, an Australian consortium comprising the Macquarie Capital Alliance Group and Macquarie Bank.The deal, which is still subject to approval from the Secretary of State for Culture, Media and Sport, will see the broadcast division leave the overall control of the BBC… Continue reading BBC Completes Sale Of Broadcast Division

The Advertising Association (AA) Council has announced the appointment of Kevin Havelock as one of its two vice chairmen.The trade body chief will begin his new role with immediate effect, replacing Keith Weed, who stands down after six years service.Havelock’s career began at Guinness, although the last 20 years have seen him work for Unilever,… Continue reading AA Picks Havelock For Vice Chairman Role

Reports this morning suggest a cut in ITV’s licence fees of around £100 million could be awarded this week, as Ofcom prepares to review the broadcaster’s licence before awarding a new one.The new agreement, spanning seven years, will take ITV through the digital switchover process, ending in 2012, when the analogue signal is due to… Continue reading ITV Set For Massive Licence Fee Cuts