Channel 4 is to give a £2 million cash injection to its broadband operations, spawning a huge increase in online activities, and taking all of its internet content operations in house, according to reports this morning.The investment will see Channel 4 create a range of content specifically for internet audiences, including behind the scenes programmes… Continue reading Channel 4 Ploughs £2 Million Into Broadband Content
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With mobile phone networks teetering on the verge of collapse, and the absence of an official information line for several hours, yesterday’s terror attacks saw concerned internet users flock to news websites in search of the latest information.Statistics from internet measurement firm, Hitwise, reveal a 46% increase in visits to online news services, with the… Continue reading Terror Attacks Spark Visitor Surge To News Sites
Speaking at the Edinburgh Radio Festival, Sally de la Bedoyere, managing director of RAJAR identified the technical realties of the transition to electronic audience measurement.She explained to delegates that, due to the “explosion of choice” and “break-out of listening,” the new RAJAR measurement contract would have to deal with a multitude of new forms of… Continue reading RAJAR To Award Audiometer Contract By Year End
WAP usage in the UK continues to perform strongly, with 1.66 billion page impressions viewed in the UK during May, an increase of 14.1% compared to the same period in 2004, according to new figures from the Mobile Data Association (MDA).May enjoyed an average daily total of 53.8 million page impressions viewed, not quite as… Continue reading Britain’s Fondness For WAP Increases
Market information group, Taylor Nelson Sofres (TNS) has revealed good growth in revenue in the first half of 2005 across most regions, with a weaker than anticipated performance in the UK and US custom research division. According to a trading update issued by the company, group full year underlying revenue growth is expected in be… Continue reading TNS Enjoys Good Start To 2005
Speaking at the Edinburgh Radio Festival, Dee Ford, managing director of media giant, Emap Performance, emphasised the importance of building relationships with radio listeners.Unveiling research conducted by Emap, the radio boss explained that audiences wanted personalities and locality from their radio stations, both of which involves more in-depth identification with audiences and a “constant building… Continue reading Emap Takes A Closer Look At Audience Relationships
The Children’s Food Bill campaign has published a major new report detailing the repeated failure of voluntary controls to curb junk food advertising to children. coinciding with the Department of Health’s “Food and Drink Advertising Promotion Forum”, meeting for the first time this morning.The report, Children’s Food Bill – Why we need a new law,… Continue reading Government Fails To Curb Junk Food Advertising to Kids
Media regulator, Ofcom, has advertised a new local FM commercial radio licence to cover the towns of Warwick, Leamington Spa, Kenilworth and the immediately surrounding areas.Ofcom estimates that the new licence could reach coverage of an area with a 15+ population of around 100,000, although the exact coverage will be determined by the location of… Continue reading Ofcom Advertises New Warwick FM Licence
The UK’s film fans were out in force in May, with the latest figures from the Cinema Advertising Association revealing a 0.3% increase in visits year on year, due mainly to the huge success of Star Wars: Revenge of the Sith.The sci-fi epic was by far the highest grossing film of the month, taking £26.8… Continue reading Star Wars Boosts Cinema Audiences In May
WAP usage in the UK continues to perform strongly, with 1.66 billion page impressions viewed in the UK during May, an increase of 14.1% compared to the same period in 2004, according to new figures from the Mobile Data Association (MDA). May enjoyed an average daily total of 53.8 million page impressions viewed, not quite… Continue reading WAP Use Continues To Grow
