More Uk articles

ITV has secured LG Electronics as the sponsor of its Formula One season, running across ITV1 and ITV2 in an integrated deal worth around £3.5 million.The deal includes broadcast sponsorship of all race and qualifying programmes on ITV1, and highlights on ITV2. The deal also includes sponsorship of www.itv.com/f1 and online viewer competitions.ITV’s dedicated website… Continue reading ITV Secures LG Electronics As Formula One Sponsor

Guardian Media Group-owned JazzFM will disappear from London’s airwaves later this year as the company rebrands its station as Smooth FM order to appeal to a wider audience of listeners and boost its weekly reach.The move follows the success of Smooth FM in the north west, which was rebranded from JazzFM last March. The London-based… Continue reading GMG Drops JazzFM Brand To Smooth Over Audience Woes

Mobile telephone operator, Orange has announced plans to launch the UK’s first broadband network that will work on both the mobile network and the fixed-line network, depending on where customers are located when they connect. Customers accessing the internet at home will be connected to the internet via service provider Wanadoo, owned by Orange’s parent… Continue reading Orange Launches UK’s First Broadband Network

Consumer awareness of DAB digital radio in the UK stands at 29 million people, or 59% of the adult population, according to new research conducted by Ipsos Ominbus on behalf of the Digital Radio Development Bureau (DRDB). The data reveals that public awareness of digital radio has increased by 16%, year-on-year, during January 2005, up… Continue reading Increasing Consumer Awareness Of DAB Radio

The television industry is embarking on a new marketing scheme, launching a TV marketing body to promote the awareness of the medium, aiming to ‘inform, involve and inspire people about television. Thinkbox is jointly composed of commercial television companies, Channel 4, Five, GMTV, IDS, ITV, Sky Media, Turner Broadcasting and Viacom Brand Solutions and has… Continue reading TV Industry Launches Marketing Body

December 2004 saw 2.2 million 12-17 year olds use the internet for entertainment, representing 78% of teenagers within this age bracket being online in the UK in this period, according to the latest research from internet research specialists, Nielsen//NetRatings. The study found that music and online games sites attracted the largest number of young adults,… Continue reading 78% Of Teenagers Use Internet For Entertainment

class=”article”>Customer publishing has gone from strength to strength in recent years, with figures from market research firm, MINTEL, indicating that strong growth in the sector will continue. Julia Hutchison, director of the Association of Publishing Agencies, explains the reasons for the unprecedented growth of the medium…Customer publishing was once perceived as the poor relation of… Continue reading NewsLine Column: Customer Publishing Checks Out

The BBC has confirmed that Lorraine Heggessey, controller of BBC One, is to leave the corporation to become chief executive of independent production company, Talkback Thames.The move ends Heggessey’s five-year reign at BBC One, where she was responsible for commissioning numerous high-profile hits. Amongst her most successful signings were Blue Planet, Spooks, State of Play… Continue reading BBC One Boss Resigns To Head Talkback Thames

The UK’s commercial broadcasters today unveiled their long-awaited marketing body, dubbed Thinkbox, which will launch on 21 February with a budget of £1.5 million and a stated aim to help advertisers “get the best out of television.”Jointly composed of commercial television companies Channel 4, Five, GMTV, IDS, ITV, Sky Media, Turner Broadcasting and Viacom Brand… Continue reading Thinkbox Unveiled As New TV Marketing Body

Billboard advertising across the Tyne & Wear Metro system will be handled by Viacom Outdoor from next month, as the company scoops the previously in-house contract to operate poster sites across the network’s 57 stations.The deal, worth £10 million over the next five years, was awarded to Viacom by Metro network operator, Nexus, which is… Continue reading Viacom Scoops Tyne & Wear Metro Contract