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The mobile terminal market grew by 21% between 2003 and 2004, with revenues increasing from about $73.3 billion in 2003, to a predicted $91.5 billion in 2005, according to data released by market intelligence firm IDATE. A new report by US analysts eMarketer reveals that unit shipments will also see a dramatic increase, rising from… Continue reading Mobile Market Forecast To Enjoy Strong 2005

Commercial Radio revenue is continuing to enjoy substantial growth, with data released today revealing that total revenue for 2004 reached £637.6 million, a 5.6% increase year on year. The figures, released by Ofcom and the Radio Advertising Bureau (RAB), disclose that Sponsorship & Promotions continues to be the fastest area of growth, with revenue from… Continue reading Commercial Radio Continues Upward Trend

Online advertising expenditure has increased by 52% to £507 million, accounting for 3.4% of total adspend in 2004, according to new data released by Starcom UK Group. The dramatic growth is fuelled by the uptake of broadband, with Starcom revealing that one in four people go online everyday and 49% of all internet use is… Continue reading UK Online Advertising Enjoys Dramatic Growth

Valentine’s Day saw 92 million text messages sent across the UK, an increase of 18% on the same period in 2003, according to figures released today by the Mobile Data Organisation (MDA). These latest figures confirm findings from a recent survey by Virgin Mobile, revealing that over half of the UK’s mobile phone users, 57%,… Continue reading Valentines Send 92 Million Text Messages

A direct mail campaign by Five, designed to promote the latest series of crime drama CSI with a fake Government dossier on a serial killer, has been rapped by the Advertising Standards Agency after 200 recipients complained that the mailout was offensive and distressing.The promotional “dossier”, containing photographs of fictional murder victims, a coroner’s report,… Continue reading Five Brought To Book Over Serial Killer Mailshot

Almost 60% of the adult population in the UK are aware of DAB digital radio, with public awareness of the technology increasing by 16% year on year during January 2005, up from 43% in January 2004, according to new research from the Digital Radio Development Bureau.The increasing penetration and consumer awareness of DAB radio was… Continue reading Digital Radio Awareness Hits Record Levels

Terrestrial pay-TV operator, Top Up TV, has extended the broadcast hours of UKTV Gold, giving viewers access to the entertainment channel until 5am every day.The extension has been made at no extra cost to subscribers, who are charged £7.99 per month for a package of ten premium entertainment and documentary channels to supplement their existing… Continue reading Top Up TV Boosts Appeal With Extended Viewing Hours

Online advertising expenditure has increased by 52% to £507 million, accounting for 3.4% of total adspend in 2004, according to new data released by Starcom UK Group.The dramatic growth is fuelled by the uptake of broadband, with Starcom revealing that one in four people go online everyday and 49% of all internet use is via… Continue reading UK Online Advertising Enjoys Dramatic Growth

Metro International has announced a total daily readership of 15.2 million people, enjoying a healthy year-on-year increase of 19%, becoming the most read print title in Europe amongst 18-40 year-olds, according to research released today from TNS Gallup.5.2 million 18-40 year-olds read the paper every day, constituting nearly half of its total European daily readership… Continue reading Metro International Most Read Print Title In Europe

ITV has secured LG Electronics as the sponsor of its Formula One season, running across ITV1 and ITV2 in an integrated deal worth around £3.5 million.The deal includes broadcast sponsorship of all race and qualifying programmes on ITV1, and highlights on ITV2. The deal also includes sponsorship of www.itv.com/f1 and online viewer competitions.ITV’s dedicated website… Continue reading ITV Secures LG Electronics As Formula One Sponsor