The number of listeners tuning into radio breakfast shows dropped significantly over Christmas and New Year, according to the first-ever audience figures to be published for the festive period.The data from GfK’s unofficial National Broadcast Survey could have significant implications for media planners by showing that radio listening between 6:00am and 10:00am during the two… Continue reading GfK Claims Breakfast Shows Flop With Festive Audiences
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The Daily Telegraph has secured Wella as the exclusive sponsor of a full-colour advertorial as part of a wider six-month marketing drive to promote the hair-care brand.The deal will see a special eight-page advertorial appear in the Daily Telegraph magazine on Saturday 13 March, representing the first time that the brand has advertised with the… Continue reading Telegraph Secures Wella To Sponsor Advertorial
Capital Radio Group’s proposed £15 million acquisition of London-based Choice FM has been given the go-ahead by the Office of Fair Trading.Choice broadcasts urban contemporary music on two FM licences serving a potential audience of 5.8 million adults in London. It also owns a network of five digital radio licences covering London, Yorkshire, the Severn… Continue reading Capital Cleared For £15 Million Choice Acquisition
The digital revolution is rapidly gathering pace with nearly 17 million UK households expected to have access to multi-channel television by 2005, according to the latest study from Continental Research. The Spring 2004 Digital Television Report predicts that BSkyB will reach its 8 million forecast homes by the start of next year, with Freeview nearing… Continue reading Digital Television To Reach 17 Million UK Homes By 2005
WPP chief executive, Sir Martin Sorrell, is expected to signal the end of the worst advertising downturn in living memory when he announces the marketing group’s full year results later this week. Sorrell is usually reluctant to be overly upbeat when predicting the industry’s fortunes and has so far refused to call an end to… Continue reading Sorrell Set To Signal Start Of Advertising Recovery
Freeview saw uptake increase by more than 40% in the three months to December in a development that helped to push digital television penetration to over half of all UK households. The latest figures from Ofcom show that almost 3 million British homes received the digital terrestrial service in the final quarter of last year,… Continue reading Freeview Surge Helps Digital Reach Half Of UK Homes
Reuters rose 15.17% in week on week analysis to rest at 410p on Friday following better than expected financial results. The group’s operating profit for 2003 came in at £126 million, up from a loss of £144 million in 2002 (see Reuters Results Beat Expectations As Profit Returns).Meanwhile, Reed Elsevier closed 9.86% higher at 504p,… Continue reading Sharewatch: Reuters Rises After Positive Results
The BBC licence fee should be reduced and commercial broadcasters allowed to bid for funding to make public service programmes, according to a report commissioned by the Conservative party.The wide-ranging review, which is being spearheaded by former Five chief executive, David Elstein, is backing proposals for the creation of a new public service fund that… Continue reading Tory Report Calls For Reduction Of BBC Licence Fee
H Bauer has revealed its latest venture into the women’s monthly magazine market with Lounge, a glossy title featuring a blend of puzzles, celebrities and competitions.Designed as an alternative to the current crop of women’s monthlies, Lounge offers readers a selection of gloom-free articles focusing on the brighter side of life, promising no lectures and… Continue reading H Bauer Unveils New Women’s Monthly Magazine
Emap’s market leading men’s lifestyle FHM has announced plans to revamp its website with the backing of a number of big brand advertisers.Companies already on board for the relaunch of FHM.com include Coca Cola, BT, Hugo Boss, Mazda and UIP, which will sponsor respective re-designed sections on the music, mobile, grooming, gadgets and movies areas… Continue reading FHM Nets Major Advertisers For Website Relaunch
