Times Online has announced plans to re-launch its travel website with the backing of an electronic brand marketing campaign designed to raise awareness of the initiative.The new look website, available at www.timesonline.co.uk/travel provides travel information to users by country, city and type of holiday. It brings together content from The Sunday Times and The Times… Continue reading Times Online Re-Launches Travel Website
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National speech-based radio station talkSPORT has secured car manufacturer Seat UK as the six-figure sponsor of its new Sports Performance of the Month awards.The deal will see talkSPORT’s breakfast and drivetime shows discuss possible winners of the award before announcing shortlists for listeners to vote on. The award will then be presented to the winning… Continue reading TalkSPORT In Pole Position With New Sponsor
The Guardian and the Observer have become the latest national newspapers to cash in on the increasing popularity of the internet with the launch of digital editions for online readers.Both titles will next week follow in the footsteps of the Times and the Telegraph with the launch of e-papers that replicate the layout of their… Continue reading Guardian And Observer Launch Digital Editions
Financial Times owner, Pearson, saw shares slide by 0.4% yesterday despite announcing a 2.8% increase in pre-tax profits in its full-year financial results. However, the Financial Times posted a loss of £32 million during 2003, despite a wide ranging cost-cutting programme across the flagship business daily (see Losses Widen At FT And The Outlook Remains… Continue reading Sharewatch: Pearson Drops Despite Rising Profits
BT Group has reduced the price of its cheapest broadband service to less than £20 per month in an attempt to further increase the take-up of high-speed internet access across the UK.The telecoms giant yesterday announced the launch of a new cut-price service aimed at attracting the large numbers of dial-up customers normally put of… Continue reading BT Launches New Cut-Price Broadband Service
The Barclay brothers have withdrawn their £260 million offer to buy Conrad Black’s stake in Hollinger Inc, in a move that exacerbates the uncertainty surrounding the Daily and Sunday Telegraph.The decision to cancel the bid was something of a foregone conclusion after a US court last week stopped Black from selling his majority stake in… Continue reading Barclay Brothers Withdraw £260 Million Telegraph Bid
The Football League has secured a ground breaking multi-million pound deal with Coca-Coal that will see the soft drinks company become the exclusive sponsor of Divisions One, Two and Three.The deal represents the largest title sponsorship in history and secures Coca-Cola and Diet Coke as the official soft drinks of the Football League for three… Continue reading Coco-Cola Scores With Football League Sponsorship
The Starcom UK Group has merged its existing digital operations to create a new division dedicated to putting new media heart of the communications planning process.The new Starcom Digital outfit will be led by the agency’s existing head of digital, Jeremy Hill, who will assume responsibility for specialist teams working at both the Starcom MediaVest… Continue reading Starcom UK Launches Dedicated Digital Division
Commercial radio continues to lead the way out of the advertising downturn with revenue increasing by almost 13% year on year during the fourth quarter of 2003 to almost £166 million.The latest figures from the Radio Advertising Bureau show that fourth quarter growth helped the industry deliver a solid 6.8% increase across the year as… Continue reading Double Digit Growth Helps Radio Out Of Downturn
Half of the world’s population – four billion people – will have mobile technology by 2015, and mobile data services will make up an increasingly large share of the mobile market, the industry’s leading player has predicted.Subscribers to MediaTel Insight can access more national and international media analysis, forecasts and news by visiting the site.
