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Current media research underestimates the impact and effectiveness of non-television media by as much as twenty percent, according to a major new study launched by Clear Channel UK.The research, commissioned on behalf of the Adshel street furniture division, confirms long-held industry suspicions of under-reporting for a range of non-broadcast media, especially outdoor and press.The Adshel… Continue reading Existing Research Under-Reports Non-Broadcast Media

There will be more than 100 mergers and acquisitions in the European media sector this year, as the broader market continues to stage a recovery, according to a new report from PricewaterhouseCoopers (PwC). The Insights report says that media deals will be valued at ₏20 billion (£13.5 billion) in Europe this year, as the number… Continue reading European Media Set For Merger Activity As Markets Improve

The Association of Publishing Agencies has come together with the Advertising Agency Register to launch a consultancy service that allows users to match a client’s brief for a consumer magazine to a publishing agency’s expertise.The partnership will see the AAR provide a range of services to the Association of Publishing Agencies, from managing initial enquiries… Continue reading AAR Launches Consumer Magazine Consultancy Service

ITV clawed back some viewing share from the multichannel sector during the final quarter of 2003, according to the latest Trends In Television report from the IPA. The figures show that ITV’s share of viewing was 23.8% in Q4, marginally ahead of multichannel’s 23.7%, but still behind BBC1’s 25.4%. However, whilst ITV made up some… Continue reading ITV Regains Viewing Share In Q4 2003

Reuters this morning posted underlying profits for the full year which are significantly ahead of market expectations. Group operating profit for 2003 came in at £126 million, up from a loss of £144 million in 2002.Pre-tax profits also showed a substantial turnaround, up from last year’s loss of £493 million to £49 million. Recurring revenue… Continue reading Reuters Results Beat Expectations As Profit Returns

Over the last few years, advertising during sporting events has become big business for brands. However, James Papworth, ad marketing manager at IPC Prospector, claims that paid-for magazines provide a valuable opportunity for marketers to target non-sports fans.Johnny Wilkinson may be bored with seeing his world cup winning drop goal (The Sun, 6th Feb) but… Continue reading NewsLine Column: Pushing Sport To The Sidelines

ABC Electronic has bolstered its senior management team with the appointment of Adam Read as head of new business with immediate effect.Read will be responsible for new business development, ensuring ABC Electronic responds to both existing clients and to other organisations in advancing independent standards for the measurement of electronic media.He joins the company with… Continue reading ABC Electronic Appoints Read As Head Of New Business

Emap Advertising has appointed Gary Hollins as people and culture director, in a move that highlights the importance of culture in the delivery of the company’s marketing strategy.The new board-level role has been created to ensure that issues regarding people and culture are represented at the most senior level. It is also intended to ensure… Continue reading Emap Advertising Appoints People And Culture Director

Granada Enterprises has confirmed that marketing and research director, Sue Read, is leaving the company following the creation of a single ITV earlier this month.It is understood that Andy Bagnall, director of knowledge management will absorb her research role and Justin Sampson will take assume responsibility for marketing, when he joins ITV later this year… Continue reading Granada Marketing And Research Head To Step Down