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Only 78% of UK households are likely to have adopted digital television by the end of 2010 – the Government’s self-imposed deadline for the switch-off of the analogue signal. According to a new report from Ofcom, current market forces will not be enough to persuade all viewers to make the transition to DTV, after research… Continue reading Digital TV Take-Up Will Fall Short Of 2010 Deadline

After a very slow start, high definition television (HDTV) is set to reach 45 million households worldwide by 2008, says a new report by the technology analysts at InStat/MDR. Currently, just over 4 million households have HDTV television display technology. This offers life-like detail and impressive audio performance quality, similar to that of a compact… Continue reading HDTV Expected To Take Off By 2008

Media stocks performed poorly yesterday despite an announcement from Maurice Levy, chairman of Paris-based advertising network Publicis, that the 2005 global advertising market is expected to grow by over 3%. BSkyB was seen down 0.15%, Emap dipped by 1.12% and Daily Mail & General Trust suffered a 0.73% slump (see Global Advertising Market To Pass… Continue reading Sharewatch: Positive Predictions Fail To Lift Media Stocks

A difficult year for consumer magazine publisher Highbury House Communications led to a pre-tax loss of £25.7 million for 2003, the group said this morning. The loss highlights a year of change when compared to 2002, when the company achieved pre-tax profits of £6.7 million.In 2003 Highbury acquired Cabal Communications and Paragon Publishing to strengthen… Continue reading Highbury House Loss Hits £25.7 Million

Dominic Pride, head of mobile at music marketing agency, Frukt, is this week’s columnist. He gives his views on the current state of mobile technologies, and the ways in which they could develop in the future.Finally in 2004 we will see mobile handset and network technology reach a stage in development where rich media, high… Continue reading NewsLine Column: Looking Forward to Mobile Media

The BBC has launched its biggest on-screen marketing campaign to date as part of its ongoing attempt to convince terrestrial viewers to make the switch to digital television before the proposed 2010 deadline.The latest cross-platform campaign follows on from the success of the autumn push, which prompted more than 2.5 million people to contact the… Continue reading BBC Pushes Digital With Biggest Ever Marketing Campaign

The Daily Telegraph saw its readership slump by 8.5% year on year to just under 2.2 million in the six months to February, in a development that could push the newspaper closer to launching a tabloid edition.Rumours have been circulating that the newspaper could be the third broadsheet to go tabloid with £8 million rumoured… Continue reading Readership Slump Could Fuel Tabloid Telegraph

The Daily Telegraph saw its readership slump by 8.5% year on year to just under 2.2 million in the six months to February, in a development that could push the newspaper closer to launching a tabloid edition.Rumours have been circulating that the newspaper could be the third broadsheet to go tabloid with £8 million rumoured… Continue reading NRS National Newspaper Round-Up – February

Ask Jeeves, the UK’s third largest search engine, has announced plans to remove all banner advertising from its website in an attempt to improve user loyalty and satisfaction.Until recently banners were the most widely used advertising format on the Ask Jeeves website. However, the search engine claims they are turning users away and plans to… Continue reading Ask Jeeves Ditches Banners From UK Website

GWR’s sales house Opus has announced the creation of a dedicated brand partnerships team to forge stronger links between clients and programmers.The move will allow the company to incorporate the former local radio group sponsorship and promotions teams with immediate effect under the leadership of programmer, Lizzie Moran, former sponsorship and promotions controller.Each member of… Continue reading Opus Launches Dedicated Brand Partnerships Team