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Newly merged broadcasting giant ITV has announced it is on target to save £100 million in the first set of results to be published since its multi-billion pound merger was completed in February. The results also reveal a 2% drop in the broadcaster’s net advertising revenue for 2003. ITV has blamed this on a reduced… Continue reading ITV On Target To Save £100 Million From Merger

Five has announced two senior appointments in a bid to replace defecting sales director, Nick Milligan, who is leaving to become managing director of BSkyB’s advertising sales operation.Mark White and Kelly Williams have both been promoted from within Five’s existing sales team and will now sit on the broadcaster’s board of directors. White, formerly Milligan’s… Continue reading Five Replaces Milligan With Two Internal Promotions

New research from the Branded Content Marketing Association estimates that branded television content will quadruple by the end of 2004 as advertisers search for more cost effective ways to promote their products. The research, which was conducted across major terrestrial and non-terrestrial broadcasters, found that the £5 million spent on branded programming last year could… Continue reading Advertiser Funded Television To Take Off In 2004

Capital FM boss Keith Pringle has confirmed that talks have been held between the station and outgoing breakfast DJ Chris Tarrant to discuss the radio stalwart fronting a new weekend show as soon as 6 months after his resignation.The revelation comes just days after Johnny Vaughan announced his start date as the station’s breakfast host,… Continue reading Tarrant In Talks Over New Role With Capital

Merrill Lynch has upgraded its ad revenue forecast for ITV after the newly-merged TV giant said it has seen “positive signs” in the market. In ITV’s first financial results release yesterday (see ITV On Target To Save £100 Million From Merger), the company said it expects ITV1 advertising in the first quarter of 2004 to… Continue reading Merrill Lynch Upgrades ITV Ad Forecasts

The media industry must evolve new ways of evaluating advertising effectiveness as CPTs, TVRs and OTS are all irrelevant in today’s world, according to David Patton, vice president of marketing at Sony Computer Entertainment Europe.Speaking ISBA’s annual conference in London yesterday, Patton said: “TVRs have no place in 2004, when I think of a TVR… Continue reading Sony Marketing Boss Claims TVRs Are Irrelevant

The continued growth of digital media will cause a fundamental shift in media planning by the end of the decade, according to Jerry Buhlmann, chief executive officer of Carat International.Buhlmann predicts that advertising is about to change significantly with emerging technologies such as the internet, digital television and 3G mobile phones expected to account for… Continue reading Digital Media Will Cause Major Marketing Shift

Culture Secretary, Tessa Jowell, has softened her stance on the promotion of junk food to children and has called on the advertising industry to use its ‘creativity’ to tackle the growing problem of obesity.Jowell rejected calls for a ban on fast food commercials during children’s television programmes, and said that advertising messages promoting healthy eating… Continue reading Advertisers Urged To Use Creativity In Obesity Battle

Speaking at yesterday’s ISBA Conference and expressing his personal rather than corporate view, Garry Lace, CEO of Grey, predicted that the next five years would see many more privately-owned agencies and privately-owned networks.He said: “The holding companies have traded too much on price and not invested in people and talent, they will not be able… Continue reading Privately Owned Agencies To Make a Strong Comeback

Jean-Francois Decaux, chairman and chief executive of poster giant JCDecaux, has pledged to give free bicycles to Londoners to reduce the nation’s obesity epidemic, on the condition that the Government improves cycle routes in the city.Speaking at today’s ISBA conference the poster chief compared his plans to schemes already underway in Austria and Germany, where… Continue reading JCDecaux Pledges Pedal Power To The People