The BBC is calling on the television industry to work with communications regulator Ofcom to develop a method of overcoming the current obsession with viewing figures.BBC controller, Jane Root, claims that ratings do not paint a complete picture and is urging broadcast regulators to devise a new measurement system capable of challenging the dominance of… Continue reading BBC Urges Industry To Overcome Obsession With Ratings
A number of industry bodies have come together to develop new contracts to help simplify the agreements between advertisers and agencies when designing and maintaining websites.The new model contract has been drawn up by ISBA, the IPA and New Media Knowledge, which represents web developers. It is intended to allow advertisers and their agencies develop… Continue reading Industry Comes Together To Simplify Web Contracts
Emap Advertising has appointed Carrie Barker as its new magazine sales director with responsibility for leading a 150-strong team working across a portfolio of 30 consumer titles.Barker, who takes up the position in early April, will over see the entire magazine sales division, which comprises the display, inserts, creative solutions and classified advertising teams.She will… Continue reading Emap Advertising Appoints New Head Of Magazine Sales
The Newspaper Marketing Agency has confirmed that advertising revenue figures for national newspapers will be published on a monthly basis in an attempt to make the medium more accountable.NMA chief executive, Maureen Duffy, has persuaded both the Advertising Association and all the national newspapers to provide revenue figures for display and classified advertising on a… Continue reading National Newspapers To Publish Monthly Revenue Figures
BSkyB’s run of strong growth in both subscribers and financials continued today, as the group restored its dividend for the first time in over five years.Posting a first half rise in revenues of 17% to £1.8 billion, the satellite broadcaster said that shareholders would receive 2.75p per share. This comes after a long period during… Continue reading BSkyB’s Good Run Continues With First Half Results
IPC Media’s TV Times magazine has come together with Time Warner’s Turner Classic Movies to promote the cable and satellite channel’s forthcoming 29 Days Of Oscars season of films.February will see actor, director and regular Bafta host, Stephen Fry, present a season of Oscar-winning and nominated films on Turner Classic Movies, which will be sponsored… Continue reading TV Times Links With Turner Movies To Promote Oscars
The Barclay brothers’ bid for the Daily and Sunday Telegraph could be further jeopardised by a rival offer from city brokerage Collins Stewart, which values the titles at around £400 million. It is understood that the firm has assembled a consortium to bid for the assets of Hollinger International, the newspaper empire formerly headed by… Continue reading Brokerage To Challenge Barclay Brothers For Telegraph
Advertising agency account business remained strong during January, with activity up 7% year on year, according to the latest New Business Scorecard from Lehman Brothers. This strength continues from December, when the number of account moves rose by 40% year on year (see Publicis Tops 2003 New Business League). Omnicom and Publicis had a good… Continue reading Agency Account Activity Remains Strong In January
BSkyB was seen in focus yesterday with shares rising by 0.98% despite reports the satellite broadcaster is preparing itself for further upset after the departure of its chief finance officer, Martin Stewart.It is understood that the National Association of Pension Funds, which controls a quarter of the stock market, has written to the company asking… Continue reading Sharewatch: BSkyB Seen In Focus Over Executive Pay
Online product research by consumers is a key factor in their offline purchasing decisions, according to a report from Forrester Research. The majority (86%) of Europe’s online population uses the internet to research products prior to purchase, but less than half of them (42%) stay online to make a transaction. Forrester concludes that the influence… Continue reading Online Research Drives Offline Sales, Find Forrester
