talkSPORT is hoping to increase its breakfast listening share with its biggest cash giveaway. The Wireless Group station will be offering listeners the chance to win £80,000 – reportedly the equivalent of Beckham’s weekly wage – in an on-air promotion beginning next week.Listeners will be asked to phone the station during The Sport Breakfast Show… Continue reading talkSPORT Wades Into Breakfast-Time Battle With £80k Cash Giveaway
Hachette Filipacchi’s ELLEgirl goes on sale as a monthly title for the first time this week in an attempt to shake-up the increasingly competitive teenage magazine market.The decision to increase the magazine’s frequency from bi-monthly to monthly was taken last year as part of Hachette’s ongoing strategy to strengthen its teenage portfolio, which also includes… Continue reading ELLEgirl Goes On Sale As Teen Style Monthly
Global advertising expenditure growth will accelerate in 2004, as a new world order in advertising emerges, according to the latest Spheres Of Influence report from Initiative Media.The agency network forecasts that worldwide adspend will rise by 5.8% to reach $331.4 billion in 2004. This figure accounts for the combined markets of the 44 countries on… Continue reading Initiative Says Global Adspend To Rise 5.8% In 2004
Global advertising expenditure growth will accelerate in 2004, as a new world order in advertising emerges, according to the latest Spheres Of Influence report from Initiative Media.The agency network forecasts that worldwide adspend will rise by 5.8% to reach $331.4 billion in 2004. This figure accounts for the combined markets of the 44 countries on… Continue reading Global Adspend To Rise 5.8% In 2004, Says Initiative
Ofcom’s plans to create a one-stop-shop for all advertising complaints would lead to a substantial increase in the number received, according to the Advertising Standards Authority.The industry watchdog is not currently responsible for handling complaints relating to broadcast advertising and forwards them to television and radio watchdogs. However, Ofcom is planning to simplify the existing… Continue reading Watchdog Predicts Rise In Advertising Complaints
Paid-for search listings are the second most popular online advertising format, now accounting for 36% of the total internet ad market in the UK, according to new figures from the Internet Advertising Bureau (IAB). The rise of search targeted marketing has been meteoric, with forecasts for the US industry showing that the sector will grow… Continue reading INSIGHTanalysis: Search Targeted Marketing Success Story Continues
Capital was seen in focus yesterday with shares rising by 1.26% after revealing that airtime revenues rose by 5% during its first quarter, in line with an improvement in the general advertising market and meeting the group’s expectations (see Rival Radio Groups Report Positive Outlook).Chrysalis was also seen in the spotlight down 0.51% despite announcing… Continue reading Sharewatch: Capital And Chrysalis In Focus After Results
A fifth of US households now have a high-speed broadband connection to the internet, according to new figures from Jupiter Research. The group reports that by the close of 2003, there were 21.5 million broadband households in the US and this is expected to rise to around 46 million by 2008 – 40% of all… Continue reading A Fifth Of US Homes Now Take Broadband Internet
The battle between Lord Black and Hollinger International over the sale of the company’s newspaper assets became even more litigious last night as Black’s Hollinger Inc announced that it is to counter-sue Hollinger International.In a statement Black’s holding company claims that Hollinger International has engaged in ‘illegal manoeuvring’ in order to interfere with the sale… Continue reading Black Counter-Sues Hollinger Over Illegal Interference
The UK online advertising market continues to grow at a rapid rate and is now officially double the size of cinema, according to updated figures from the Interactive Advertising Bureau.The update provides a breakdown of figures released by the IAB before Christmas, which revealed that online advertising spend topped £151 million in the first half… Continue reading Internet Advertising Reaches Record Levels
