Five needs to forge closer links with commercial rivals such as Channel 4 or BSkyB if it is to survive in the increasingly competitive multi-channel environment, according to the broadcaster’s largest single shareholder.Reports suggest that Gerhard Zeiler, the chief executive of RTL, which holds the controlling stake in Five, has confirmed that merger talks have… Continue reading Five To Link With Rivals For Survival In Digital Age
More Uk articles
Classic FM is launching its first foray into advertiser-funded programming with a series of specially created, hour-long shows backed by insurance company Prudential.The initiative will see the launch of Composer’s Notes, a series of twenty-six Saturday night shows focusing on the lives, financial situations and musical works of a range of classical composers including Mozart,… Continue reading Classic FM Moves Into Advertiser-Funded Programming
The Incorporated Society of British Advertisers is calling on the Government to take action to stop the BBC using its “massive licence-fee funding” to compete with rival commercial broadcasters.The industry body’s document to the Department of Culture Media and Sport claims the market distortion the BBC inflicts on commercial media and its advertiser customers will… Continue reading ISBA Calls For Government To Take Action Against BBC
AOL has today announced the launch of a massive £20 million advertising campaign to push the benefits of narrowband internet access in a move which bucks the recent trend of broadband evangelism.The wide-ranging campaign, created by Grey London, will target those customers who are new to the internet, or who are happy with their slower… Continue reading AOL Pushes Narrowband With £20 Million Campaign
The Wireless Group has announced that adjusted operating profits reached £2.3 million in the twelve months to December 2003, up by £4.6 million on the previous year when losses were £2.3 million.Turnover increased to £32.6 million from £28.5 million in 2002. This gives TWG a turnover increase of 14.3%, beating industry average revenue increase of… Continue reading TWG Turns Around In 2003 To Reach £2.3 Million Profit
Software giant Microsoft has fired the latest salvo against intrusive online advertising with a new version of its Internet Explorer browser which will block all pop-up and pop-under formats on websites.The feature will be implemented within the company’s latest update of its Windows XP operating system. Users will be automatically shielded from the adverts, which… Continue reading Microsoft Moves To Block Pop-Ups From Websites
A staggering 50% of UK viewers are still opposed to the Government’s plan to switch-off analogue television signal by the current 2010 deadline, according to new research from the Department for Trade and Industry.The recent success of Freeview and numerous BBC advertising campaigns mean that more British households than ever before now receive multi-channel services.… Continue reading Government’s Digital Switch-Off Plan Alienates Viewers
Outdoor advertising group Maiden remained unchanged yesterday, despite strong full year results for 2003 published this morning showing an increased group turnover of £88.1 million. The group recently lost a spate of railway advertising contracts to rival Viacom Outdoor (see Viacom Outdoor Snatches Third Rail Contract From Maiden).ITV saw its share price climb by 3.42%… Continue reading Sharewatch: Maiden Steady Ahead Of Positive Results
A coalition of influential internet service providers has warned that the continued growth of Britain’s broadband networks is being stifled by BT’s continuing monopoly over key technologies.The Broadband Industry Group, which boasts members such as Cable & Wireless, Energis and Tiscali, wrote an open letter to the Financial Times at the end of last week… Continue reading Broadband Britain Being Stifled By BT Monopoly
Outdoor advertising contractor Admedia has announced the appointment of Chris Marston as its new head of agency and client sales with responsibility for all generating revenue for the group.Admedia currently operates 20,000 washroom posters in shopping centres, service stations, bars and pubs nationwide, claiming to deliver over 150 million impacts every month. The company also… Continue reading Admedia Appoints Marston As New Agency Sales Head
