The lack of an industry agreed standard for web-advertising technology has prompted a number of leading online agencies to call on media owners to get their ad-serving software audited.Real Media, Profero, Outrider, Media.Com and i-level have come together to put their weight behind an initiative that will see third party ad-servers independently audited to industry… Continue reading Online Agencies Call For Ad-Serving Software Audit
ITV’s commercial airtime revenues will barely grow during 2004, as its share of television advertising dips from 51% to 50%, according to new a forward-looking report from Billetts Media Consulting.Billetts says that ITV’s revenues will rise by a meagre 0.3% in 2004, whilst multi-channel advertising jumps by 11.0% year on year. As a result, multichannel’s… Continue reading Television Advertising Revenue To Rise By 3% This Year
Chris Moyles could be facing an uphill struggle as the self-styled saviour of BBC Radio One with the station recording its lowest weekly reach of 2003, according to the latest unofficial listening figures from GfK.The National Broadcast Survey, which electronically measures radio and television audiences, shows that Radio One had a weekly reach of 11.8… Continue reading GfK Claims Listening Hits All Time Low At Radio One
Yahoo! UK & Ireland has secured a deal with Benjys national sandwich-shop chain to promote its personal finance site to upmarket city workers.The deal, which is designed to tie-in with the Chinese New Year, will see around 100,000 fortune cookies containing a Yahoo! branded motto distributed in more than sixty Benjys outlets in the London… Continue reading Yahoo! Links With Benjys To Promote New Finance Site
The global economic recovery now appears to be shaping up, with the US leading the way, according to Jean-Philippe Cotis, chief economist for the Organisation of Economic Cooperation and Development (OECD).Subscribers to MediaTel Insight can access more national and international media analysis, forecasts and news by visiting the site.
Carlton has secured a major deal that will see mobile phone manufacturer Motorola become the exclusive broadcast sponsor of ITV1’s movie presentations for the next year.The deal, agreed through Sponsorvision, follows a series of shorter-term arrangements between Motorola and ITV1 that began in October 2002 when the mobile phone manufacturer signed to sponsor an autumn… Continue reading ITV Secures Motorola To Sponsor Movie Strand
ITV’s commercial airtime revenues will barely grow during 2004, as its share of TV advertising dips from 51% to 50%, according to new a forward-looking report from Billetts Media Consulting. Billetts says that ITV’s revenues will rise by a meagre 0.3% in 2004, whilst multi-channel advertising jumps by 11.0% year on year. As a result,… Continue reading ITV Revenues To Remain Flat In 2004, Says Billetts
Carlton was seen in focus yesterday with shares rising by a healthy 4.71%. This led dealers to suggest short positions were being closed ahead of the last day of dealing on Friday. However, Granada was more subdued with stock slipping by 0.19% reflecting the fact that that shares went ex-dividend at Friday’s close.Both companies were… Continue reading Sharewatch: ITV Partners Boosted By Hope Of Cost Savings
By 2014, there will be 15 million online gamers in the US, with the market being valued at around $9 billion, according to the Themis Report On Online Gaming 2004, distributed by DFC Intelligence. The report forecasts that US gamers will pay an average subscription fee of $23.50 per month by this time. Themis also… Continue reading US Online Gaming To Reach 15m By 2014
The battle to take control of the Daily and Sunday Telegraph took another turn yesterday after Hollinger International moved to scupper Conrad Black’s £260 million deal to sell the titles to the Barclay brothers.The reclusive Barclay brothers claim to have reached an irrevocable agreement with Black to assume control of a range of titles including… Continue reading Hollinger Moves To Scupper Black’s Telegraph Sale
