US radio advertising revenues were down 4% in November compared to the same month a year earlier as the economy dipped before the anticipated holiday season boost.Also On MediaTel Insight Today…Asia-Pacific Primed For Digital Take-OffDigital television is beginning to make headway in the Asia Pacific region with more than 10 million subscribers signed up by… Continue reading MediaTel Insight: US Radio Adspend Falls In November
Market information provider, Taylor Nelson Sofres (TNS) says it is confident that 2003 turnover will meet expectations and believes that its performance will mirror the industry as a whole in the coming year. TNS acknowledges that the speed of the integration of NFO, the research business acquired from Interpublic last year (see TNS Shares Jump… Continue reading Taylor Nelson Looks To Build On 2003 Successes
The number of people accessing the internet via their mobile phones continued to increase during November with the total number of WAP page impressions rising to a record 947 million.According to the latest research from the Mobile Data Association, November’s figure represents an increase of 50 million page impressions on October’s total and provides the… Continue reading Mobile Phone Users View Record Number Of WAP Pages
The Times is extending the availability of its recently launched compact edition to areas outside of the original London trial zone.From next Monday News International will distribute the tabloid version of the paper throughout the Carlton, Anglia, Meridian, Central and Granada television regions, in a move that will take its total print run to over… Continue reading Times Extends Availability Of Compact Edition
BT has secured a landmark deal with McDonald’s that will see wireless broadband access offered to customers in hundreds of the fast food chain’s restaurants across the UK.Under the agreement BT Openzone access points will be installed in around 500 McDonald’s flagship and drive-thru restaurants by the end of March, in a move that will… Continue reading BT Extends Wireless Network With Landmark McDonald’s Deal
Speculation is mounting that press tycoon Conrad Black could be forced out as chairman of Hollinger International as controversy over unauthorised executive payments lingers on.Black stepped down as chief executive of the newspaper group in November after it was revealed that he and other executives had received unapproved payments totalling $32.2 million.Hollinger expects Black, who… Continue reading Black Could Be Ousted As Hollinger Chairman
ITV Sales has poached RAB managing director, Justin Sampson, to take up a new role designed to improve the organisation’s relationship with advertisers.Sampson, who has spent the last twelve years promoting radio to advertisers, will work to ensure that the customer is put at the heart of all aspects of the ITV Sales operation, from… Continue reading ITV Poaches RAB’s Sampson To Boost Advertiser Relations
Analysts are quietly confident that 2004 will bring about an upturn in the US advertising market with demand being driven by economic confidence.Also On MediaTel Insight Today…Lagardere Cleared To Acquire EditisThe European Commission today approved the takeover of Vivendi Universal’s publishing division by the French group Lagardere.Subscribers to MediaTel Insight can access more national and… Continue reading MediaTel Insight: Muted Optimism As US Ad Demand Grows
Speculation is mounting that press tycoon Conrad Black could be forced out as chairman of Hollinger International as controversy over unauthorised executive payments lingers on. Black stepped down as chief executive of the newspaper group in November after it was revealed that he and other executives had received unapproved payments totalling $32.2 million (see Black… Continue reading Hollinger Chairman Could Be Ousted
The Advertising Standards Authority has refused to censure a press campaign for McDonald’s Big Breakfast Bun despite complaints that it encouraged consumers to stop exercising and start eating unhealthily.The campaign ran in Metro newspapers and featured an office worker sitting at his desk thinking: “Gotta cancel my gym membership and work through lunch. Glad I… Continue reading McDonald’s Escapes Grilling Over Fast Food Campaign
