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The digital revolution is rapidly gathering pace with nearly 17 million UK households expected to have access to multi-channel television by 2005, according to the latest study from Continental Research.The Spring 2004 Digital Television Report predicts that BSkyB will reach its 8 million forecast homes by the start of next year, with Freeview nearing the… Continue reading Digital Television To Reach 17 Million UK Homes By 2005

The digital revolution is rapidly gathering pace with nearly 17 million UK households expected to have access to multi-channel television by 2005, according to the latest study from Continental Research. The Spring 2004 Digital Television Report predicts that BSkyB will reach its 8 million forecast homes by the start of next year, with Freeview nearing… Continue reading Digital Television To Reach 17 Million UK Homes By 2005

WPP chief executive, Sir Martin Sorrell, is expected to signal the end of the worst advertising downturn in living memory when he announces the marketing group’s full year results later this week. Sorrell is usually reluctant to be overly upbeat when predicting the industry’s fortunes and has so far refused to call an end to… Continue reading Sorrell Set To Signal Start Of Advertising Recovery

Freeview saw uptake increase by more than 40% in the three months to December in a development that helped to push digital television penetration to over half of all UK households. The latest figures from Ofcom show that almost 3 million British homes received the digital terrestrial service in the final quarter of last year,… Continue reading Freeview Surge Helps Digital Reach Half Of UK Homes

US adspend rose by more than 5% during 2003, according to the latest data from Nielsen Media Research, with local media showing the greatest increases throughout the year. Nielsen Monitor-Plus, the advertising information arm of the research company, has reported that all major media categories showed a growth in adspend during the year, and each… Continue reading US Adspend Tops 5% During 2003, Says Nielsen

Embattled cable group Telewest held firm yesterday sticking at 1žp despite the announcement that group managing director, Charles Burdick, will step down with immediate effect after just two years at the helm of the company (see Burdick Steps Down As Telewest Managing Director).Financial Times owner, Pearson, rose 6.29% settling at 633˝p while United Business Media… Continue reading Sharewatch: Telewest Holds Firm Despite Resignation

Van Wagner UK has appointed Jordan Schaps to the role of chief executive officer with responsibility for leading the expansion of the outdoor contractor’s business across the country.Schaps, son of the company’s world-wide chief executive, replaces the outgoing Charles B Hamlin, who recently returned to the United States to take the leadership of newly acquired… Continue reading Van Wagner UK Names Schaps As New Chief Executive

BLM has announced plans to launch a dedicated sports marketing division to be headed by Andy Clilverd and Robin Clarke.The new division, which aims to be fully operational by September, claims to provide a client first approach to commercial dealings and rather than simply matching budgets to events will exploit the role that sports play… Continue reading BLM Launches Dedicated Sports Marketing Division

The Institute of Practitioners in Advertising today announced the appointment of Sven Olsen as chairman of the value of advertising committee.Olsen began his advertising career in 1984 with Davidson Pearce (now DDB) and has worked on several major brands including Pepsi, Apple and Peugeot during his work with London’s top 20 agencies.His latest move sees… Continue reading IPA Appoints Sven Olsen As New Committee Chairman

Channel 4 chief executive Mark Thompson has quashed rumours that he is planning to apply for the position of BBC director general left vacant following the resignation of Greg Dyke last month.The former BBC director of television, who was one of the early favourites to succeed Dyke, said he was in no hurry to return… Continue reading Thompson Claims He Is Unlikely To Make BBC Move