MediaCom was the most successful individual media buying agency in terms of billings during 2003, according to the latest league table published by Nielsen Media Research.The Grey Global-owned agency rose from third place in the previous year’s rankings, overtaking ZenithOptimedia and Carat to take the top spot with an 11% increase in billings to almost… Continue reading MediaCom Comes Out Top In Terms Of Billings
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The Financial Times posted a loss of £32m during 2003, as advertising revenues slumped 15% and sales continued to fall. A cost-cutting programme across the business daily has failed to stem losses, which were £9m higher than in 2002, according to the full-year results of its parent company Pearson released today.The company blamed a “savage… Continue reading Losses Widen At FT And The Outlook Remains Uncertain
The Football League has secured a ground breaking multi-million pound deal with Coca-Coal that will see the soft drinks company become the exclusive sponsor of Divisions One, Two and Three.The deal represents the largest title sponsorship in history and secures Coca-Cola and Diet Coke as the official soft drinks of the Football League for three… Continue reading Coco-Cola Scores With Football League Sponsorship
The Starcom UK Group has merged its existing digital operations to create a new division dedicated to putting new media heart of the communications planning process.The new Starcom Digital outfit will be led by the agency’s existing head of digital, Jeremy Hill, who will assume responsibility for specialist teams working at both the Starcom MediaVest… Continue reading Starcom UK Launches Dedicated Digital Division
Commercial radio continues to lead the way out of the advertising downturn with revenue increasing by almost 13% year on year during the fourth quarter of 2003 to almost £166 million.The latest figures from the Radio Advertising Bureau show that fourth quarter growth helped the industry deliver a solid 6.8% increase across the year as… Continue reading Double Digit Growth Helps Radio Out Of Downturn
Half of the world’s population – four billion people – will have mobile technology by 2015, and mobile data services will make up an increasingly large share of the mobile market, the industry’s leading player has predicted.Subscribers to MediaTel Insight can access more national and international media analysis, forecasts and news by visiting the site.
Half of the world’s population – four billion people – will have mobile technology by 2015, and mobile data services will make up an increasingly large share of the mobile market, the industry’s leading player has predicted. Jorma Ollila, chairman and chief executive of Nokia, told the 3GSM World Congress last week that he expects… Continue reading Half Of The World’s Population Will Be Mobile, Says Nokia Chief
Centaur Communications is expected to be floated on AIM next week following its sale to Numis Securities. A holding company, Centaur Holdings, set up by Numis, has entered into a sale and purchase agreement to buy the B2B publisher, which includes The Lawyer and Marketing Week in its portfolio, for £145m. It plans to float… Continue reading Centaur To Float On AIM Next Week
The Barclay brothers are understood to be putting together a new deal to buy the Telegraph titles, which could include finding a private equity partner to launch a bid for all the assets of Hollinger International. The reclusive media moguls were forced to rethink their options last week after a US court scuppered the £260… Continue reading Barclays Seek Equity Partner For Hollinger Bid
The Financial Times posted a loss of £32 million during 2003, as advertising revenues slumped 15% and sales continued to fall. A cost-cutting programme across the business daily has failed to stem losses, which were £9 million higher than in 2002, according to the full-year results of its parent company Pearson released today. The company… Continue reading Losses Widen At FT And Outlook Remains ‘Uncertain’
