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Almost half of US online households with an annual income in excess of $75,000 have high-speed internet access, according to a survey conducted by Knowledge Networks/SRI. The poll, conducted in August and September 2003, is the latest study to show a link between wealth and broadband connectivity. It is reckoned that 49% of affluent internet… Continue reading Wealthy Webheads Embrace Broadband Services

The Wireless Group has reached a deal that will see it consolidate its influence over digital broadcasting in London.Kelvin MacKenzie’s radio company has acquired a 10% stake in DRG, owner of the London III digital multiplex licence, from Matsushita Electric Europe, a subsidiary of Panasonic.TWG already has a 23.58% shareholding in DRG as well as… Continue reading Wireless Group Expands Commitment To Digital Radio

There will be 4% growth in UK television advertising in 2004, with ITV set to take 50.2% of the commercial market, according to forecasts from Merrill Lynch. Judging from recent comments by Mick Desmond, Chief Executive Designate of the network, the year is shaping up to be an eventful one for TV executives. ITV saw… Continue reading ITV Advertising Outlook From Merrill Lynch

Times Online is launching its first electronic brand marketing campaign in an attempt to raise awareness of its travel channel.The campaign, which launched yesterday, runs throughout January and February across three key areas of the Times website, including the travel, appointment and business sections. It will also appear on a range of external travel-related sites.The… Continue reading Times Online Launches Brand Marketing Campaign

Hachette Filipacchi is continuing to strengthen its management team with appointment of Reid Holland to the newly created position of head of trade marketing and circulation with immediate effect.The new position will see Holland assume responsibility for managing and developing circulation, distribution and trade marketing strategy across Hachette’s portfolio of nine titles, which include Red,… Continue reading Hachette Boosts Team With New Head Of Trade Marketing

ITV2 has secured Western Wines as the six-figure broadcast sponsor of its entire movie strand, in what is the channel’s biggest single promotional deal to date.The agreement will see the company’s Kumala brand sponsor more than 104 movies on the channel, including box office successes such as Gone In 60 Seconds, Mission Impossible 2 and… Continue reading ITV2 Secures Movie Sponsor In Biggest Deal To Date

The long awaited ITV merger looks almost certain to go ahead unchallenged after shareholders gave the deal their unanimous support in a series of extraordinary general meetings held yesterday.Almost all of Carlton and Granada’s investors voted in favour of the £5.4 billion merger that will see the creation of a single ITV company controlling more… Continue reading ITV Merger Receives Final Green-Light From Shareholders

There will be 4% growth in UK television advertising in 2004, with ITV set to take 50.2% of the commercial market, according to forecasts from Merrill Lynch. Judging from recent comments by Mick Desmond, Chief Executive Designate of the network, the year is shaping up to be an eventful one for TV executives.Also On MediaTel… Continue reading MediaTel Insight: ITV Advertising Outlook From Merrill Lynch

Speech-based radio station Oneword has announced a raft of redundancies and a wide-ranging restructure of its operations following the withdrawal of one of its major shareholders. The fledgling digital radio station is currently reviewing its commercial operations in an attempt to reduce costs after Hong Kong-based USI Holdings announced its intention to sell its 50%… Continue reading Oneword Restructures As Major Shareholder Pulls Out

Perceptions of the brand value of different newspapers may have to be reconsidered in the light of recent developments in the UK market according to the World Association of Newspapers (WAN).Last autumn saw the launch of a tabloid version of the The Independent, a move which resulted in increased sales of the title in October… Continue reading Broadsheets Could Be Living On Borrowed Time