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The growth of the Freeview platform will slow significantly next year and then continue to fall in the following years, according to forecasts from Informa Media Group. Informa expects Freeview to add 1.1 million homes during 2003, but growth will fall sharply next year to 678,000 homes. In 2005, the digital terrestrial platform would add… Continue reading Freeview Growth Will Slow In 2004, Says Informa

New research has confirmed the increasing role of the media in shaping the moral and social values of children and teenagers.The Young People, Media and Personal Relationships study was commissioned by the ASA, the British Board of Film Classification, the ITC, the BSC and the BBC. It comprised over 100 interviews with 120 young people.The… Continue reading Research Confirms Children’s Reliance On Media

The future of food advertising to children has once again been called into doubt after the Government’s food watchdog launched a consultation to tackle the growing problem of childhood obesity.The Food Standards Agency is inviting consumers to decide whether companies should be allowed to use celebrities to promote fast food, sugary drinks and snack brands… Continue reading Food Advertising To Children Could Face Ban

In the financial services sector traditional marketing is more likely to suffer budget cuts than event marketing, according to new research from event marketing group, George P. Johnson Company (GPJ) and the MPI Foundation.The independent research, which was conducted among 123 marketing directors from large UK companies, documents the changing role, investment levels and effectiveness… Continue reading Research Shows Budgets Redirected To Event Marketing

Future Publishing’s flagship technology title, T3, has secured a deal with The Independent to produce a four part series of mini-magazines for the paper in the run up to Christmas.The deal will see the four mini versions of the magazine, which focuses on designer home entertainment equipment, mobile technology and life-enhancing gadgets, appear in various… Continue reading Future To Produce Mini Magazines For The Independent

ITV1 attracted its biggest audience of the Rugby World Cup so far on Sunday with a peak of 7.1 million viewers tuning in to watch England’s closely fought quarter final victory over Wales.Audiences for the game, which saw England secure victory by 28 points to 17, averaged 6 million and provided ITV1 with a 46.3%… Continue reading England Rugby Victory Draws Record Audience To ITV1

French media and telecoms firm Vivendi Universal has announced a 59% drop in third quarter sales following structural changes at the group.Vivendi reported sales of €5.90, down from €14.55 in the same period last year. The 2002 figure included revenues from units such as Veolia Entertainment and Vivendi Universal Publishing which have since been sold.Excluding… Continue reading Sales Slide As Vivendi Sheds Assets

Debt-laden cable company Telewest was seen in the spotlight after revealing it has reduced its losses by 18% in the first nine months of the year (see Telewest Losses Narrow In Third Quarter). The news was greeted with scepticism in the market and the stock was seen down 11.11%.Elsewhere the BSkyB saga continued to dominate… Continue reading Sharewatch: Telewest Falls Despite Curbing Losses

Advertising spend across Europe’s six major markets will be virtually flat this year but the improving economic situation should ensure stronger increases from 2004. The PricewaterhouseCoopers report, Entertainment And Media Outlook: 2003-2007 Europe analysed advertising conditions in France, Germany, Italy, the Netherlands, Spain and the UK and noted broadly similar trends. Traditionally, advertising has outstripped… Continue reading European Adspend Trails GDP Growth, Says PwC

Viacom Brand Solutions has secured Sega to sponsor its new show Wildboyz in order to promote its new Worms 3D game.The series, which begins later this month features Steve-O and Chris Pontius from infamous stunt show Jackass. The show will follow them around Africa where they will perform “wince worthy stunts involving native wild animals.”The… Continue reading Viacom Secures Sega For MTV Sponsorship