Advertisers are still failing to target older internet users despite research which shows that the number of so-called silver surfers has increased by almost 30% since September last year.The latest figures from Nielsen//NetRatings reveals that there are currently 11.5 million people aged 55 and over using the internet in Europe. Sweden has the highest proportion… Continue reading Marketers Fail To Target Surge Of Silver Surfers
Yahoo! UK & Ireland is launching a competition to win £30,000 worth of free media space in an attempt to promote creativity in online advertising and integrated marketing campaigns.The competition is part of a wider initiative that will see the portal host a series of workshops for the online advertising industry, which it claims has… Continue reading Yahoo! Promotes Creativity With Media Space Give Away
Broadcasters should start to seek alternatives to their traditional advertising-based revenue models in order to combat the ad-skipping facility offered by personal video recorders (PVRs) and, more significantly, the rise of home media networks (HMN).Also On MediaTel Insight Today…Almost One Third Of Global Internet Access Is BroadbandNew figures from Point Topic show that as of… Continue reading MediaTelINSIGHT: Media’s Advertising Model Under Threat
BSkyB gained 170,000 new subscribers to its digital satellite service during the last three months, the first quarter of its financial year. The company this morning confirmed that it has achieved its target of securing 7 million customers by the end of 2003, three months ahead of schedule (see BSkyB Reaches Subscriber Target Ahead Of… Continue reading BSkyB Doubles Profit As 7m Subs Target Is Hit
Capital Radio was seen in the spotlight yesterday with shares rising by 9.03% despite the announcement that revenues were down by 3.9% and pre-tax profits off by 18.0% in the twelve months to September.However, the group says it is now seeing signs of slight improvement in the UK advertising sector and chief executive, David Mansfield,… Continue reading Sharewatch: Capital Radio Boosted By Advertising Optimism
Carlton and Granada have today cleared the final hurdle in their proposed £4.5 billion merger after securing formal approval on the undertakings of the deal from Trade and Industry Secretary, Patricia Hewitt. The two broadcasters are now free to proceed with their plans to create a single ITV company capable of competing more effectively against… Continue reading Government Formally Accepts Conditions Of ITV Merger
The IPA will next week launch an extensive media neutral advertising campaign to promote its forthcoming Effectiveness Awards to communications agencies.The two week campaign, created by the Fallon Agency, will use the strapline ‘If it doesn’t work, it doesn’t win’ to raise awareness of the fact that the 2004 competition is now open to all… Continue reading IPA Uses Outdoor To Promote Effectiveness Awards
Global ad agencies Havas and Publicis have both released third quarter results which show improving, if not strong conditions. Publicis saw revenues rise by just 2.0% on an organic basis, up from a 1.6% rise in Q2 and -1.2% in Q1. However, when the effect of the integration of Bcom3 is included, revenues jumped by… Continue reading Global Ad Groups See Mixed Conditions In Q3 Figures
Capital’s alternative music station Xfm is launching an outdoor advertising campaign to raise awareness of Christian O’Connell’s breakfast show.The creative, which mimic’s the poster for Quentin Tarantino’s latest movie Kill Bill, will run across a range of magazines including Time Out, Metro Life, Evening Standard Metro, Guardian Guide, Times Knowledge and the Observer Music Monthly.The… Continue reading Xfm Launches Outdoor Campaign To Push Breakfast Show
Broadcasters should start to seek alternatives to their traditional advertising-based revenue models in order to combat the ad-skipping facility offered by personal video recorders (PVRs) and, more significantly, the rise of home media networks (HMN). A report from consulting firm Booz Allen Hamilton warns that home media networks (the convergence of digital media into a… Continue reading Media’s Advertising Revenue Model Under Threat, Says Report
