Yahoo! UK & Ireland is launching a competition to win £30,000 worth of free media space in an attempt to promote creativity in online advertising and integrated marketing campaigns.The competition is part of a wider initiative that will see the portal host a series of workshops for the online advertising industry, which it claims has… Continue reading Yahoo! Promotes Creativity With Media Space Give Away
Broadcasters should start to seek alternatives to their traditional advertising-based revenue models in order to combat the ad-skipping facility offered by personal video recorders (PVRs) and, more significantly, the rise of home media networks (HMN).Also On MediaTel Insight Today…Almost One Third Of Global Internet Access Is BroadbandNew figures from Point Topic show that as of… Continue reading MediaTelINSIGHT: Media’s Advertising Model Under Threat
BSkyB gained 170,000 new subscribers to its digital satellite service during the last three months, the first quarter of its financial year. The company this morning confirmed that it has achieved its target of securing 7 million customers by the end of 2003, three months ahead of schedule (see BSkyB Reaches Subscriber Target Ahead Of… Continue reading BSkyB Doubles Profit As 7m Subs Target Is Hit
Capital Radio was seen in the spotlight yesterday with shares rising by 9.03% despite the announcement that revenues were down by 3.9% and pre-tax profits off by 18.0% in the twelve months to September.However, the group says it is now seeing signs of slight improvement in the UK advertising sector and chief executive, David Mansfield,… Continue reading Sharewatch: Capital Radio Boosted By Advertising Optimism
Carlton and Granada have today cleared the final hurdle in their proposed £4.5 billion merger after securing formal approval on the undertakings of the deal from Trade and Industry Secretary, Patricia Hewitt. The two broadcasters are now free to proceed with their plans to create a single ITV company capable of competing more effectively against… Continue reading Government Formally Accepts Conditions Of ITV Merger
The IPA will next week launch an extensive media neutral advertising campaign to promote its forthcoming Effectiveness Awards to communications agencies.The two week campaign, created by the Fallon Agency, will use the strapline ‘If it doesn’t work, it doesn’t win’ to raise awareness of the fact that the 2004 competition is now open to all… Continue reading IPA Uses Outdoor To Promote Effectiveness Awards
Global ad agencies Havas and Publicis have both released third quarter results which show improving, if not strong conditions. Publicis saw revenues rise by just 2.0% on an organic basis, up from a 1.6% rise in Q2 and -1.2% in Q1. However, when the effect of the integration of Bcom3 is included, revenues jumped by… Continue reading Global Ad Groups See Mixed Conditions In Q3 Figures
The Capital Gold Network and The Biography Channel have come together to launch a reciprocal promotion and sponsorship deal to raise awareness of their brands.The month-long deal aims to drive viewers to The Biography Channel’s Music Month output for November, whilst providing the Capital Gold Network with a television presence as sponsors of the channel’s… Continue reading Capital Gold Teams With Biography Channel For Ad Deal
Giant poster contractor Mega Profile has secured a new deal with British Land to erect temporary advertising banners across its construction sites in the UK.The deal will see Mega Profile be given access to advertising opportunities across selected British Land properties, when they are undergoing development or renovation and require safety shrouds and scaffolding.Mega Profile… Continue reading Mega Profile Secures British Land For Advertising Deal
The management board of ITV plc has appointed a headhunter to find an independent non-executive chairman for the group that will result from the completed merger of Carlton and Granada early next year.The Zygos Partnership, a headhunting firm set up last year, is understood to have been asked to find a chairman to replace Michael… Continue reading ITV Plc Appoints Headhunter To Find New Chairman
