Ask Jeeves has launched a major integrated broadcast, print, outdoor and internet advertising campaign to strengthen its position against rival online search engines.The campaign builds on the existing ‘Should’ve asked Jeeves’ strapline in an attempt to position the site as the first search engine of choice for internet users seeking information on travel, entertainment, shopping… Continue reading Ask Jeeves Rolls Out New Integrated Ad Campaign
The Independent Television Commission has refused to censure a television campaign for Burger King which featured a woman covered in bite marks, despite complaints from dozens of viewers that it condoned domestic violence.The television watchdog launched an investigation into the commercial after receiving complaints from 83 viewers across the UK. One of the complainants was… Continue reading ITC Refuses To Clamp Down On Burger King Commercial
The latest NRS figures for national newspaper readership revealed continued weakness at prestige pink paper the Financial Times. In spite of its recent £2 million ad campaign, the paper experienced a massive 33% year on year decline in readership to 391,000.In fact September’s NRS figures brought bad news for almost all titles, with both broadsheets… Continue reading NRS National Newspaper Round-Up – September 2003
Flytxt has secured Ford to launch an extensive digital and direct marketing campaign to promote awareness of its new Ka.The campaign, which has been developed by digital agency Wunderman, will target young female drivers looking to purchase their first car. The promotion will offer consumers the chance to win a shopping spree to New York.The… Continue reading Flytxt Secures Ford For Mobile Marketing Campaign
ITV Partners Carlton and Granada were seen in focus yesterday after confirming that Graham Duff will head up ITV combined sales operation following the completion of the long awaited £4.5 billion merger. Carlton rose by 2.62%, whilst Granada was seen up by 1.76% (see Duff Appointed To Head Up Merged ITV Sales House).Meanwhile, BSkyB dipped… Continue reading Sharewatch: ITV Partners Slide As Sales Chief Is Announced
The latest ABC circulation figures for the six months to October 2003 seem to reveal that The Independent‘s recent decision to launch a tabloid trial version for commuters in the London metropolitan area has paid off for the paper (see Independent Reveals Details Of Tabloid Launch).The new downsized format, which sells alongside the existing broadsheet… Continue reading ABC National Newspaper Round-Up October 2003
The latest NRS figures for national newspaper readership revealed continued weakness at prestige pink paper the Financial Times. In spite of its recent £2 million advertising campaign, the paper experienced a sharp 33% year on year decline in readership to 391,000.In fact September’s NRS figures brought bad news for almost all titles, with both broadsheets… Continue reading NRS National Newspaper Round-Up – September 2003
US radio advertising revenue rose by 4% year on year during September, boosted by a strong national expenditure, according to the latest figures from the Radio Advertising Bureau (RAB).Also On MediaTel Insight Today…Men Are Big Online Spenders, Says StudyThe perception that women are more extravagent spenders than men does not hold true online, judging from… Continue reading MediaTelINSIGHT: US Radio Revenues Rise 4%
Granada Enterprises has secured First Choice holidays to sponsor the third series of ITV’s popular reality game show, I’m A Celebrity Get Me Out Of Here.The deal will see First Choice sponsor all aspects of the series, which returns to ITV1 and ITV2 next year. The agreement also includes a brand presence on the show’s… Continue reading Granada Secures First Choice For Celebrity Sponsorship
Cross-media group Emap this morning released a confident set of first half financial results, reporting pre-tax profits up by 9% to £94 million on turnover up by 7% to £509 million. Chief executive Tom Moloney is confident that the company will meet its full-year targets and says that new product developments and recent acquisitions are… Continue reading Emap Profits Jump 9%, Aided By Strong Consumer Mags
