Coca-Cola has signed a deal worth £50m to sponsor ITV’s coverage of Premier League football highlights for the next three years. The company emerged as the winner after the deadline for sealed bids was reached on Monday (see Deadline Runs Out For ITV Football Sponsorship Deal)The £50m spent by the soft drinks brand over three… Continue reading Coca-Cola Signs Up To Sponsor Premier League Coverage On ITV
Around 500 jobs are expected to be lost at Reuters, following an organisational restructure. The measures form part of an initiative by Tom Glocer, who is due to succeed Peter Job as CEO of the company at the end of July. The restructure affects the Board; Rob Rowley and Jean-Claude Marchand will step down in… Continue reading Reuters Restructure Costs 500 Jobs
One large and one small player dominated the performances of media shares yesterday. Bright Station appeared to pull back from the brink, its 1¼p rise to 9p per share translating to a 16% rise compared to the previous day. Meanwhile RTL’s rise of over £9 was a 23% increase on Tuesday’s closing price, bringing the… Continue reading Sharewatch
Pearson, Reed-Elsevier and Wolters Kluwer are thought to be likely bidders for the professional and free magazines business of Vivendi Universal, according to a report in French newspaper La Tribune. The paper claims that the sale of this division is the most likely divestment by Vivendi Universal to finance its acquisition of Houghton Mifflin.
BBC Worldwide is to launch a new title, Blue Peter magazine on 27 June. The 32 page magazine, the first to be based on the flagship children’s programme, which draws an average of around £1.5 viewers per episode, will be aimed at five to eight year old boys and girls and will cost £1.25.The first… Continue reading BBC Worldwide To Set Sail With Blue Peter Magazine
BSkyB has introduced a “personal planner” function for its digital satellite customers which will allow viewers to plan their viewing and then have the service either change channel for them automatically when their chosen programmes are about to start, or flash a reminder up on screen.The new feature, which has just completed its distribution via… Continue reading Sky Introduces Personal Planner Feature To Digital Service
John Bartle, co-founder of advertising agency Bartle,Bogle & Hegarty, is to take on the role of president of NABS from late summer this year. He will take over from Jeremy Bullmore, the current president. Kate Harris, director of NABS commented, “It has been a privilege to work with Jeremy and a real perk of the… Continue reading NABS Names Bartle As New President, Unveils New Identity
The Digital Radio Group (DRG) has succeeded in its bid to become the holder of the third digital multiplex licence to be awarded for the Greater London area (see Digital Radio Group Joined By New Shareholders For London Bid). The DRG bid promised services for diverse groups of listeners including young people, the gay community,… Continue reading Digital Radio Group Wins Third London Multiplex
The Daily Mail and General Trust (DMGT) group has announced pre tax profit of £71.6m for the half year ended 1 April 2001, a year on year decrease of 1.1%, although operating profit was up 4.5% year on year at £103m and turnover increased by 11% to £960.5m.Despite the fall in profits the Group declared… Continue reading DMGT Remains Upbeat Despite Pre-Tax Profit Fall
According to the Henley Centre, the average person lost two hours a week of their leisure time to work between 1992 and 1998, leaving less opportunity for media consumption. Road congestion is getting heavier, meaning more time sat in the car and less at home and when people do sit down in front of the… Continue reading Feature: Ad Fatigue Benefits Passive Media
