More Uk articles

—> New research from the Advertising Association suggests that business to business magazines will suffer due to the forthcoming slump in ad spending. Despite a predicted rise in advertising revenue for b2b magazines of 48m (to £1.38 billion) this represents a decline in growth year on year, 3.5% for 2000-2001 compared to 5.3% in 1999-2000.… Continue reading B2B Magazines Suffer As Adspend Falls

TV’s status as the most trusted and unbiased medium has not been shaken by the arrival of the internet as a source of information. New research by CIA MediaLab has revealed that only 5% of respondents claim to trust the information they access via the internet, while 47% saw the BBC as the most trusted… Continue reading Public Belief In Internet As Trustworthy And Unbiased Medium Remains Low

UK cinema admissions are predicted to reach 148m during 2001, an increase of 4% year on year, according to the latest figures from the Cinema Advertising Association. Revenue for the medium is also on the increase, pushed by a more adult and female orientated film product. Admissions rose by 3% in the first quarter, compared… Continue reading Cinema Admission To Reach

UK cinema admissions are predicted to reach 148m during 2001, an increase of 4% year on year, according to the latest figures from the Cinema Advertising Association. Revenue for the medium is also on the increase, pushed by a more adult and female orientated film product.Admissions rose by 3% in the first quarter, compared to… Continue reading Cinema Admission To Reach 148m During 2001, Despite March Slump

Interactive advertising agency Profero has announced details of its further collaboration with IPC Media. A year long contract has been signed which will widen the remit of activity undertaken by Profero to promote IPC brands.Previous work between the two companies have been campaigns for NME.com, unmissabletv.com and BEME.com. These have included an interactive competition for… Continue reading Profero Signs One Year Deal With IPC Media

Programmes The top rated programme of the month was the whodunnit shooting of Phil Mitchell in Eastenders. The programme shown on 1 March was watched by an average audience of 18.01m.Despite the hype surrounding the shooting of the ‘nice’ Mitchell brother, the must-see programme of the month had to be Raw Spice. Featuring behind-the-scenes footage… Continue reading TV Viewing Round Up – March 2001

RevenueThe total TV revenue saw a year on year fall of 3.6% during March. The largest loss was at ITV, which dropped 8.2% , compared to the same period last year.Channel 4 performed the best of the terrestrial channels, with an 8.9% increase in the year on year analysis. Non-terrestrials also continue to do well,… Continue reading TV Market Round-Up – March 2001

The surge caused by the US decision to cut interest rates subsided slightly yesterday. Nevertheless, BSkyB remained one of the companies to do well out of returning interest in the media sector, and having been the subject of positive noises from several brokers, it ended the day’s trading up 6½p at £8.63.Concerns about shrinking advertising… Continue reading Sharewatch

RevenueThe total TV revenue saw a year on year fall of 3.6% during March. The largest loss was at ITV, which dropped 8.2% to just under £160, compared to nearly £175m for the same period last year.Channel 4 performed the best of the terrestrial channels, with an 8.9% increase in the year on year analysis.… Continue reading TV Market Round-Up – March 2001

The ITV companies have received further downgrades today (see Further ITV Revenue Slump Expected In April) after the prospects for advertising revenue were deemed worse than ever by media buyers. ABN AMRO has responded to the predicted 15% fall in Q2 revenues by reducing its pre-digital profit forecasts for the year to September 2001 by… Continue reading Further Downgrades Made To ITV Forecast