The Daily Express is thought to have lost the top three members of staff on its newsdesk. Sean Rayment, head of news, Alan Qualtrough, news editor and Phillip Derbyshire have all opted for voluntary redundancy following new owner Richard Desmond’s announcement of plans for drastic staff cuts. Paul Corley, head of factual programming at ITV… Continue reading Appointments Brief
UK media monitoring company Thomson Intermedia has issued its first set of financial results since floatation on the Alternative Investment Market (AIM) on 5 May last year. The group, which monitors ad rates and media coverage for marketeers, unveiled a pre-tax loss of £2.9 million, in line with expectations. Turnover rose by 22% to £2.14… Continue reading Thomson Intermedia Unveils First Results Since Float
Zenith has once again downgraded its global advertising forecast (see Zenith Report Forecasts Adspend Slowdown As Dotcoms Slump), including its expectations for the US market, where it predicts the first decline since 1991 will occur. Zenith has cut its forecast for US advertising growth from the 4.6% it stated in December 2000 to 2.4%. With… Continue reading Zenith Downgrades Advertising Forecasts For Global Markets
Zenith has once again downgraded its global advertising forecast, including its expectations for the US market, where it predicts the first decline since 1991 will occur. Zenith has cut its forecast for US advertising growth from the 4.6% it stated in December 2000 to 2.4%. With the rate of inflation expected to be 2.5%, this… Continue reading Zenith Downgrades Advertising Forecasts For Global Markets
Offbeat humour in TV advertising prompted complaints from viewers to the ITC during February, but the regulators treated the campaigns in question with good humour. 81 complaints were received about the three treatments making up the latest Ikea campaign. These feature a Mafia style trio with Swedish accents appearing in peoples homes to interrogate them… Continue reading Bad Taste Humour In Ads Passed By ITC
Zenith has once again downgraded its global advertising forecast, including its expectations for the US market, where it predicts the first decline since 1991 will occur. Zenith has cut its forecast for US advertising growth from the 4.6% it stated in December 2000 to 2.4%. With the rate of inflation expected to be 2.5%, this… Continue reading Zenith Downgrades Advertising Forecasts For Global Markets
Dennis Publishing has acquired a majority shareholding in car magazine Evo with immediate effect. The title will increase the proportion of motoring titles in the Dennis portfolio, which is currently dominated by computer and gaming magazines, as well as men’s title Maxim.Evo was launched in 1998 by Evo Publishing. In its first ABC audit it… Continue reading Dennis Adds New Automotive Title To Magazine Stable
According to new figures from The GSM Association , 15 billion SMS messages were sent via GSM networks in December 2000 representing a five-fold increase on figures for the rpevious year. “This is a truly staggering demonstration of the increasing popularity of the SMS facility,” says Rob Conway, CEO of the GSM Association. “SMS text… Continue reading SMS Popularity Hits New High
Digital TV could be in the homes of 50% of consumers by 2002, according to new research. A Gallup poll undertaken for Pace Micro Technology revealed that in addition to the 28% of consumers who already take digital services, 13% intend to switch within 12 months. When this total is added to the number of… Continue reading 50% Of Homes Could Be Digital By 2002, Says Research
It is understood that Granada has acquired the rights to the ITV.com domain name, paving the way for a genuinely-united ITV internet presence. The previous owners of the domain, registered in 1994, were unrelated to the TV Network and are understood to have sold the address to Granada for £100,000. So far, each ITV franchise… Continue reading Insight Analysis: Acquisition Of ITV.com Could See Stronger Web Presence From The Network
