Having made an entrance to the wedding magazine market last year with its acquisition of AIM Publications (see Natmags Enters Wedding Sector With Acquisition Of AIM), which publishes titles including You and Your Wedding, Natmags has decided to add a wedding title to the Cosmopolitan stable. Cosmopolitan Bride will be produced by NatMag Specialist Media… Continue reading Launches Brief
Last week saw continuing falls on world stock markets, and media shares suffered in most cases. The exceptions included Cable & Wireless, which managed a week on week increase of over 4% to end at £4.95, and United Business Media, which rose over 2.5% to £6.60.The week before last it was Carlton Communications which suffered,… Continue reading Sharewatch
Over one third of the top advertisers in terms of spending significantly cut their investments during last year, including the top spender, Proctor & Gamble, which spent £123m promoting brands such as Pringles, Fairy and Lenor, 24% less than in the previous year. Total adspend for the top 50 biggest spenders was £2,070,795, up just… Continue reading One Third Of Top Ten Advertising Spenders Cut Investment Last Year
Granada Media has abandoned the plans it had to form a production company with Australian broadcaster the Seven Network. Red Heart was formed 18 months ago, but has failed to achieve the goals set. It will now be retained as a vehicle for co-production between the companies. It is thought that the opportunity for Granada… Continue reading Granada Abandons Australian Production Joint Venture
Pearson is to cut around 40 jobs from its online division, which includes FT.com, in order to steer its businesses towards profitability by the end of 2002. The job losses will occur across the FT internet businesses, including FT.com, FT Careerpoint and FT Your Money. The reduction in staff is said to result from the… Continue reading 40 Jobs To Be Cut At Online FT
In his statement at today’s annual general meeting, SMG chairman Don Cruickshank told shareholders that first quarter trading at the core television division is down around 9% on last year and stated that the higher licence payments for its ITV franchises would also be a burden In television, trading is down approximately 9% on the… Continue reading SMG Issue AGM Statement
Pearson is to cut around 40 jobs from its online division, which includes FT.com, in order to steer its businesses towards profitability by the end of 2002.The job losses will occur across the FT internet businesses, including FT.com, FT Careerpoint and FT Your Money. The reduction in staff is said to result from the integration… Continue reading 40 Jobs To Be Cut At Online FT
Chrysalis’ Galaxy Network is launching its first ever multi-media advertising campaign, worth in the region of £250,000 and utilising the specialist music press, new media and below the line activity. It follows the launch of the network’s first TV advert, currently running on MTV UK, MTV Base and MTV Extra.Nick Button, Galaxy Network’s brand director… Continue reading Galaxy Network Launches Multi-Media Ad Campaign
The possibility of broadcast advertising self-regulation, raised by the government’s Communications White Paper (see Chris Smith Unveils Ofcom), will first of all require the commitment of advertisers, according to the director general of the Advertising Association, Andrew Brown.Brown made this comment during the annual ISBA conference on 29 March. Malcolm Earnshaw, ISBA’s director general added,… Continue reading Broadcast Advertiser Responsibility Key To Achieving Self Regulation
The climax of EastEnder’s Who Shot Phil Mitchell? storyline attracted almost 20m viewers to BBC1 last night. Unofficial overnights put the average audience at 17.9m, with a peak of 19.8m occurring halfway through the 40 minute programme. The audience was on average 2m larger than for the episode when Phil was actually shot (see Phil’s… Continue reading EastEnders Shooting Climax Pulls Peak Audience Of Nearly 20m
