Global marketing communications group, Cordiant, has announced the acquisition of Gallagher & Kelly Public Relations, a leading business communications consultancy in Ireland. Based in Dublin, Gallagher & Kelly provides clients with a range of corporate communications services, including media relations, public affairs and corporate brand communications. The company advises and represents a range of domestic… Continue reading Cordiant Acquires Dublin PR Firm
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German publishing group Axel Springer is reported to be in talks with Hamburg agencies about the launch campaign for a German edition of Maxim. Axel has acquired the publishing licence for the men’s monthly from UK owners Dennis Publishing. According to a report on AdAge.com, agencies invited to pitch for the lads’ mag launch campaign… Continue reading Axel Springer Invites Agency Pitch For German Maxim Launch
ABN Amro has said there is a risk of disappointment in European cable group UPC’s digital cable roll-out. The broker says that one of the key elements in driving growth in UPC’s average revenue per user (ARPU) is the development of its digital cable service. However, ABN thinks that the roll-out will have a negative… Continue reading UPC’s Digital Cable Roll-Out May Disappoint, Says ABN Amro
Global marketing and communications group, WPP, has made three small but key acquisitions this week, helping to build its marketing services businesses. It has bought UK sales and marketing management company, Glendinning. The group helps clients such as Coca-Cola, Nestlé and Tesco develop sales development skills, customer marketing and management. WPP has also acquired icon,… Continue reading WPP Makes Three Acquisitions
According to a recent survey by Folio:, a trade magazine for magazine publishers, more than 200 of the top 500 magazines in the US distribute free online newsletters believeing this to be a good way to drive traffic to their sites. Opinion was divided on whether such newsletters were a good source of revenue though,… Continue reading US Mags Make Use Of eNewsletters To Drive Traffic
The Radio Authority has published its Programming & Advertising Review for the final quarter of 2000. A total 124 written complaints regarding commercial radio were received during this time.Classic FM was the subject of two complaints in regard to the promotion of its in-house label CD, Relax More, which the complainants found “excessive”. The Authority… Continue reading Classic FM Warned Over Excessive In-House Promotion
Emap is reportedly on the verge of signing its largest ever advertising deal. A cross-media account with haircare giant Wella is said to be worth an estimated £2m.The Wella Shockwaves brand is said to be sponsoring Emap’s music coverage across its TV, print and radio outlets. It will run on three radio shows on Kiss… Continue reading Emap To Sign Major Cross-Media Deal
WPP has today announced the acquisition of icon, a branding consultancy and market research specialist based in Nuremberg. The deal is a continuation of WPP’s recent acquisition spree, which has seen the group expand its presence within key markets (see Hill & Knowlton Acquires ProMarc Agency).Founded in 1993, icon’s clients list includes Kellogg’s, Kodak, Nestle… Continue reading WPP Acquires European Branding Consultancy
Carlton Communications surprised no-one by ending the week as the worst performer in the media sector. The downgrades by brokers ABN AMRO, Merrill Lynch and UBS Warburg mid-week (see Carlton Stock Free-Falls Following Trio Of Downgrades) sent shares sliding. By close of trade on Friday Carlton shares had seen a week on week decline of… Continue reading Sharewatch
Following a trading statement last week outlining plans to further cut its internet operations (see EMAP Trading Statement – Reaction), EMAP has now given details of a boost to its launch budget. The media group is to increase its new launch spend from £17 million to £22 million for the 2001/2 financial year. EMAP has… Continue reading EMAP Boosts Magazine Launch Budget
