The media is perceived as more influential than family and friends when floating voters decide which party to go for. New research from Media@BMRB suggests that the amount of party money and effort spent on advertising and media-friendly events may pay off, as 90% of respondents who were floating voters thought that party political advertising… Continue reading Media Bigger Influence Than Family For Floating Voters
The Financial Times is to launch a daily news service which will be delivered to customers via their mobile phones. The daily business information service or “Daily Me” will enable users to access stories from the Financial Times and its online counterpart FT.com.The FT mobile package, produced in conjunction with The Carphone Warehouse, will offer… Continue reading FT Launches Mobile Phone News Service
Saatchi & Saatchi is to make up to 10% of its UK workforce redundant in a cost cutting measure thought to be in response to the global advertising recession. It is thought that this action by the advertising agency will be the first of many as the industry prepares to face revenue losses.As yet, the… Continue reading Saatchi & Saatchi Respond To Ad Recession With Major Job Cuts
*Updated 2.30pm*Forecourt TV, which introduced looped television advertising onto service station forecourts last year (see Forecourt TV Prepares For AIM Listing) has signed a deal with Moto Motorway Services (formerly Granada) to provide advertising to a further 25 major motorway service stations.The deal, which was finalised today, will allow Forecourt to target customers at Moto… Continue reading Forecourt TV Finalises Deal With Granada Services
Interactive services are key to US TV networks’ survival, according to Forrester Research. They claim that in order to maintain a hold in the market they must “adapt to multi-revenue TV – supplementing advertising with new revenue streams”. “Obviously, programme enhancements must come second to the quality of the regular content itself,” said Forrester analyst… Continue reading Enhanced TV Is Key To Networks’ Survival, Says Forrester
Readership of national newspapers dropped by well over a million in total, or 2.1% year on year for the period November-April 2001, according to the latest figures from the NRS.Worst hit was the Daily Express, which dropped nearly half a million to just over 2m, a fall of 19.3% compared to the same period last… Continue reading National Newspaper NRS Round-Up – April 2001
Bright Station was the poorest performer in yesterday’s media market with shares plummeting 11.43% to close at £0.078.Reed International saw stocks climb 3.12% to finish at £6.11, a rise 18.5p on the previous day, while SMG showed a modest rise of 0.71% with a closing price of £2.13 in what was a predominantly static day… Continue reading Sharewatch
WPP,which announced its 100% acquisition of European PR firm Finsbury last week (see WPP Announces Acquisition Of Financial PR Firm) saw shares slide 4.06% yesterday to finish at £7.80.Reuters was also down 3.43% with a closing price of £9.85, a loss of 35p on the previous day.Future Network which will be restructuring in June (see… Continue reading Sharewatch
A CIA opinion poll has added to the debate about the future success of digital TV (see 50% Of Homes Could Be Digital By 2002, Says Research). With BSkyB planning to integrate its interactive channel Open with the rest of its service, a national survey carried out by CIA Sensor has revealed that interactivity is… Continue reading Interactive TV Yet To Inspire, Says Research
Italian newspaper publisher Class Editori has reported a 34% increase in advertising revenue in its first quarter financial results. However, despite the growth, this shows that the market has deteriorated in March as growth in the first two months of the year was 45%. The outlook for Q2 has become poorer, according to analysts at… Continue reading Class Editori Results Are Below Market Consensus
