Men’s lifestyle magazines may never prove such a rich seam of readership as the women’s market, but despite the rocky ride of the sector’s relatively short life-span (established only in 1985, FHM is nonetheless considered a long-running title here), it still holds the attention of advertisers.In terms of circulation, 2000 was a varied year for… Continue reading Feature: Lads Mags Still Attract The Ads
Online advertising sales company, DoubleClick, yesterday posted a bleak outlook for the sector’s short-term future as it unveiled its first-quarter financial results. Whilst the results themselves were slightly above analysts’ expectations, the group’s outlook was more negative than had been anticipated. DoubleClick said that it generated global media revenue for the first quarter of $46.1… Continue reading DoubleClick Offers Bleak Outlook For Online Ad Market
More evidence that 2001 was one of the toughest years ever for the advertising industry was revealed today, as US trade magazine Adweek published its 19th annual Agency Report Card. The figures show that revenue for the 33 US agencies on the survey was down by an average of 3.5%. The year before, at the… Continue reading Agency Revenue Survey Shows Extent Of 2001 Ad Fall
The UK market research industry saw better growth than other marketing sectors in 2001, according to the latest data from the British Market Research Association, reported by the World Advertising Research Center. Turnover at BMRA companies rose by 7.1% last year and although this is lower than the 9.3% growth of 2000, it is nonetheless… Continue reading UK Market Research Markedly Outperforms Advertising In 2001
BizRate.com has increased its US online retail sales estimate for 2002 from $45.2 billion to $51.5 billion, representing a jump from 26% growth to 44%, according to a report from eMarketer. The number of online transactions rose from 68 million in Q2 2001 to 92 million in Q1 2002 – a increase of 35%, according… Continue reading US 2002 Online Retail Sales Forecasts Comparisons
The fate of ITV Digital looks set to be decided following a High Court meeting this morning at which the company’s administrator – Deloitte & Touche – confirmed that it is preparing the business for sale. Following weeks of negotiation with the Football League (see Football League Battle With ITV Digital Continues) – still ongoing… Continue reading ITV Digital Prepared For Sale As One Week Of Talks Remains
A series of ‘hidden liabilities’ scuppered rescue plans made by investors to save the Kirch media group from insolvency according to press reports. Investors including Rupert Murdoch and Silvio Berlusconi withdrew offers of funding following the emergence of hidden liabilities – most notably an E150+ arrangement with Leo Kirch’s son Thomas – within the group’s… Continue reading Kirch Investors Abandon Rescue Plans
The New York Times Company today announced that advertising revenues for the company’s Newspaper Group decreased 9.7% in March 2002 when compared with the same month last year. The decline in March was slightly greater than that recorded in February (8.9%) due to a switch of the Easter holiday from April last year into March… Continue reading NYT Ad Revenue Drops Further
ISBA has expressed its concern over plans by the UK government to implement the EU Injunctions Directive, believing it could undermine the long term prospects for self-regulation of the advertising industry and potentially cost advertisers millions of pounds.Ian Twinn, ISBA director of public affairs explained: “If a future Government decided to empower other organisations to… Continue reading ISBA Warns Of Long Term Dangers In Injunctions Directive Implementation
GWR Group and UBC Media Group have formed a joint venture company, Digizone, to launch the world’s first commercial digital radio data service on the national multiplex Digital One.The service is currently available to anyone with a data capable digital radio receiver, namely the Psion Wavefinder, launched last year as a PC peripheral which allows… Continue reading GWR Teams With UBC To Produce Digital Radio Data Service
