Circulations across flagship regional newspapers are continuing to decline, according to the latest figures from the Audit Bureau of Circulations (ABC). In a year on year analysis for the six month period to January 2001 only one of the top ten titles increased its circulation base.The Wolverhampton Express & Star is the top regional newspaper… Continue reading Circulations Across Flagship Regionals Continue To Decline
According to new research by IDC, the global corporate ‘elearning’ market will exceed $23 billion by 2004. This growth is attributed to better, cheaper and more prevalent internet access and to the improvement in the quality of elearning tools. North America is expected to retain its dominance of the market, accounting for two-thirds of worldwide… Continue reading eLearning: Not Just For Techies?
According to a report by AdRelevance, a Jupiter Media Metrix Company, 28% of advertising space on leading websites was taken up with house ads in Q4 2000, up from 15% earlier in the year. Entertainment and society websites ran the highest percentage of self-promotional advertisements (30%) among ad supported websites, followed by news and information… Continue reading Self Promotion Clutters Sites According To Jupiter
New research by analysts at Ovum suggest that the future of internet growth lies in multiaccess services – 40% within the next five years – which means that advertisers need to be more aware of these developing technologies in order to maximise opportunities. “This evolution of the Internet will stimulate the convergence of applications and… Continue reading Insight Analysis: New Advertising Platforms May Not Be The Answer To The Ad Men’s Prayers
In their recent report “Kids, Clarity And Killer Applications”, CIA Medialab examine the current drivers of subscriptions to digital TV compared with the key drivers two years ago when digital services first launched. Initially it was thought that ‘pester power’ and ‘reclaiming lost TV events’ (football, for example) would be the most persuasive factors but… Continue reading CIA MediaLab Report: Driving Digital
New research from Strategy Analytics forecasts that by the end of this year, 40% of UK homes will have interactive digital TV making the UK the most advanced market in the world. According to their study “Interactive Digital Television: Worldwide Market Forecasts” published recently, 625 million homes worlwide will have access to online services via… Continue reading 40% Of UK TV Homes Will Have Interactive Digital TV By The End Of 2001 Says New Research
The coincidence of a slowdown in the US economy and the fall-out from the dotcom marketing boom that occurred at this time last year is forcing media groups to tighten their belts and warn investors of slackening revenues. Advertisers are being cautiously prudent with their budgets in fear that economic conditions in the States might… Continue reading Monthly Ad Revenue Update: Climate To Remain Chilly For Advertising In Coming Months
NTL has embarked on a £5m advertising campaign to educate consumers about broadband technology. The cable group, which is aiming for 100,000 UK broadband subscribers by the end of this year, has found that a large proportion of the population is unaware of its benefits.A recent survey conducted by the group found that 69% of… Continue reading NTL Launches Campaign Highlighting Benefits Of Broadband
RevenueIndustry estimates of January 2001’s TV revenue figures did not bring much good news for the terrestrial channels, which saw a year on year fall of 6.9% overall. The largest drop was seen at ITV, down 9.8% on January 2000. Channel 4 managed a tiny 0.1% increase, while Channel 5 decreased 4.2%. Only GMTV, which… Continue reading TV Market Round-Up – January 2001
RevenueIndustry estimates of January 2001’s TV revenue figures did not bring much good news for the terrestrial channels, which saw a year on year fall of 6.9% overall, dropping to £207.7m. The largest drop was seen at ITV, which at £140m was down 9.8% on January 2000’s £156m. Channel 4 managed a tiny 0.1% increase,… Continue reading TV Market Round-Up – January 2001
