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Around 30% of UK-based dotcoms were in profit last year, with over 50% expecting to be in profit this year, according to the findings of a new NOP survey. Contrary to the recent adverse publicity surrounding dotcoms, the first wave of NOPÂ’s recently established DotCom Panel paints a picture of entrepreneurs as relatively optimistic about… Continue reading Dotcoms Optimistic About Their Future

News International’s stable of newspapers has begun to tighten its belt as fears over a slowdown in advertising revenue mount. According to reports in the Financial Times, executives at the Times, the Sunday Times, the Sun and the News of the World have set out a budgeting programme which includes a freeze on new hirings.… Continue reading Ad Slowdown Fears Hit Newspaper Publishers

News International’s stable of newspapers has begun to tighten its belt as fears over a slowdown in advertising revenue mount. According to reports in the Financial Times, executives at the Times, the Sunday Times, the Sun and the News of the World have set out a budgeting programme which includes a freeze on new hirings.The… Continue reading Ad Slowdown Fears Hit Newspaper Publishers

The Advertising Standards Authority (ASA) has warned advertisers to show more respect for the older generation, having noted that the over-55’s seldom appear in advertisements, and that when they do, it is usually either to promote the accessories of old age or to provide humour in adverts aimed at a younger audience.In the case of… Continue reading ASA Warns Against Demeaning Depictions Of Old People In Adverts

The BBC has unveiled the schedules which will take its ratings war with ITV into the season of goodwill and the New Year. £42m has been spent on the two week Christmas line-up for BBC1, while the £158m spend on the winter schedule includes £59m spent on drama.Pay-TV may have reduced the pull of terrestrial… Continue reading BBC Reveals Line-Up For Christmas and Winter

Associated Newspapers is set to expand on the success of its free morning newspaper Metro. A deal between the group and Regional Independent Media will see the launch of Yorkshire Metro in Sheffield and Leeds on 8 January, and a franchise deal with Trinity Mirror in Scotland is set to reach completion next year. Emap‘s… Continue reading Launches And Closures: Press

The Advertising Association (AA) has announced further progress in the establishment of its Ad Effects Committee, with the identification of six potential projects for the new body to address. The projects suggested include the best use of sales databases, an evaluation of pre-testing, good practice in the client-agency ad development process and showing what can… Continue reading Advertising Association Names Potential Projects For Ad Effects Committee

Reuters announced the appointment its new group chief executive, Tom Glocer, yesterday (see Appointments Brief). It is thought that his experience in mergers and acquisitions could give a clue to the future of the company, which caused a positive reaction from analysts, and pushed the price of Reuters shares up 81p to £12.66 yesterday.Tony Ball,… Continue reading Sharewatch

News International’s stable of newspapers has begun to tighten its belt as fears over a slowdown in advertising revenue mount. According to reports in the Financial Times, executives at the Times, the Sunday Times, the Sun and the News of the World have set out a budgeting programme which includes a freeze on new hirings.… Continue reading Ad Slowdown Fears Hit Newspaper Publishers

Around 16.3% of French adults are now online, compared with 11.6% last year, according to new figures from Médiamétrie. The research also shows that around 35% of users go online on a daily basis, up from 28.1% last year. More than half (54.2%) access the Net from home, with 34.9% using access through work. The… Continue reading 7.6m French Adults Online