Clients were given a chance to voice their opinions on the final morning of the MRG Conference and David Crawley, director of media at Scottish Courage, was first at the podium.He began by dividing advertisers into two categories: the haves and have nots. Some operate within a genuine research culture and play an active role… Continue reading MRG Conference: David Crawley on Being a Client
The Express Newspaper group has been sold to Northern & Shell, the publishers of various soft porn titles and weekly celebrity magazine OK!. The deal signed is thought to value the group at £125m.Chairman of Northern & Shell, Richard Desmond said today; “The Express newspaper titles represent a vital part of Britain’s press heritage and… Continue reading Gossip And Girlie Publisher Takes On Express And Star
BARB has announced that from today it is introducing a measurement system for viewing of channels carried on the digital cable platform, completing its schedule for the introduction of measurement to all the digital platforms.In the absence of access to the platform’s service information through set top boxes, BARB is using a picture matching technique… Continue reading BARB Introduces Separate Measurement For Digital Cable Platforms
On Friday’s afternoon session at the MRG Conference, the Telegraph Group’s Tim Jones, head of research and strategy and Steve Millington, advertisement research manager, addressed what the future role of the media researcher in the one-to-one economy would be.Jones began by tracking how media consumption is evolving from a one-to-many model into a one-to-few one… Continue reading MRG Conference: The Future Role Of The Media Researcher
ITV announced its schedule for the Christmas and Winter season yesterday (see Traditional Tales And Traditional Faces In ITV’s Winter Schedule 2001), and there was some comfort and joy for the major ITV companies on the stock market, as Carlton rose 17½p to end at £5.35½ while Granada gained 1p to end at £3.78½.The recovery… Continue reading Sharewatch
The monopoly on bus-side advertising held by TDI has been broken with the loss of the Oxford Tube route to new rival Nationwide Advertising. From 1 January 2001, Nationwide will offer advertising opportunities on all 88 Stagecoach buses operating on the route between London’s West End and Oxford, via the A40, M40 and A41.Nationwide Advertising… Continue reading TDI Loses Monopoly On Stagecoach Bus-Side Advertising
The Express Newspaper group has been sold to Northern & Shell, the publishers of various soft porn titles and weekly celebrity magazine OK!. The deal signed is thought to value the group at £125m. Chairman of Northern & Shell, Richard Desmond said today; “The Express newspaper titles represent a vital part of Britain’s press heritage… Continue reading Gossip And Girlie Publisher Takes On Express And Star
The number of US households with high-speed Internet access will reach six million by the end of 2000, increasing to 28 million in 2004, according to Dataquest. Cable modem will remain the dominant broadband technology, with cable subscriptions growing from 3.3 million this year to 14 million in 2004. As carriers expand their services in… Continue reading Broadband to connect 28 million US households
Three out of the top four brands by adspend in outdoor advertising dropped the amount they spent year on year during 2000, according to the latest figures from CIA MediaLab. Top spender McDonalds dropped its spending from £9m for the year ending August 1999 to £5m for the year to August 2000, a 44% drop.… Continue reading Outdoor Adspend Drops And Entertainment Is Biggest Spender Say CIA MediaLab Findings
The Independent Television Commission (ITC) has outlined plans for reform which include a 10% reduction in staff and a 5% cut in discretionary spending, in order to prepare itself for the digital future of TV. The new approach was developed after consultation with staff, and will be implemented between now and June of next year.“We… Continue reading ITC Plans Fundamental Reform In Preparation For Digital Age
