Over the last ten years total national newspaper sales have fallen by around 8%, according to trends from the ABC. The bulk of this decline has come from the popular tabloid papers (see previous Media Track), which have seen combined circulation fall by 21% from 17.6 million to 13.9 million. The mid-market sector – the… Continue reading Feature: Broadsheets Buck The Trend Of Falling Circulations
The cross-border e-marketplace will be worth $408 billion by 2004, with global online exports totalling $1.4 trillion, according to a new report from Forrester Research. Western Europe, which will account for $692 billion of online exports by 2004, will lead the boom; the US will account for $210 billion and the Asia-Pacific region for $219… Continue reading Western Europe To Lead Boom In Online Exports
New research has shown just how much adspend by dotcom and ecommerce advertisers has increased over the last five years. Figures from CIA MediaLab show that spending in this category has increased from £2.6m to £257.1m since 1995. This period has also seen a diversification in the media used by these advertisers, with a decline… Continue reading Research Charts Spending Boom In Dotcom Advertising
Against expectations, the underlying rate of inflation in the UK fell during October, according to the latest figures from the Office of National Statistics. Underlying inflation dropped from September’s figure of 2.2% (see Underlying Inflation Rate Up Again After August’s Record Low) to 2.0%, very comfortably below the Government’s target of 2.5%.Headline inflation for the… Continue reading Underlying Inflation Rate Falls During October
Month on MonthThe latest figures from the Audit Bureau of Circulations (ABC) show that sales of national newspapers fell by 1.2% during the month of October, effectively cancelling out the gain in overall circulation which occurred during September.The biggest losses in month on month analysis were seen at high ranking popular title the Sun, where… Continue reading National Newspaper ABC Round-Up – October 2000
Month on MonthThe latest figures from the Audit Bureau of Circulations (ABC) show that sales of national newspapers fell by 1.2% during the month of October, effectively cancelling out the gain in overall circulation which occurred during September.The biggest losses in month on month analysis were seen at high ranking popular title the Sun, where… Continue reading National Newspaper ABC Round-Up – October 2000
Emap has announced drastic cuts to its spending forecast on digital projects. When the company’s new media division, Emap Digital, was established in March this year (see EMAP Announces Digital Plans) it was said that around £250m would be spent on digital projects over the following three years, including up to £75m this year.Announcing its… Continue reading Emap Announces Cuts To New Media Investment Plans
Magazine publishers Future Network made the most dramatic performance among media shares yesterday, as a profits warning issued by the company sent share prices spiralling downwards (see Future Shares In Freefall As True Cost Of Accounting Errors Is Revealed). By the end of the day they had nearly halved in value, ending at £2.60, a… Continue reading Sharewatch
IBM’s latest advertising campaign is believed to be a world’s first, in that it runs across a total of six media platforms. The campaign for the Thinkpad i series 1200, which broke on 6 November, is appearing simultaneously on the Guardian Unlimited PC, email, interactive TV, Personal Digital Assistant (PDA) and WAP channels as well… Continue reading IBM Campaign Runs Across Six Platforms In World First For Advertising
Emap has announced drastic cuts to its spending forecast on digital projects. When the company’s new media division, Emap Digital, was established in March this year it was said that around £250m would be spent on digital projects over the following three years, including up to £75m this year. Announcing its interim results yesterday, Emap… Continue reading Emap Announces Cuts To New Media Investment Plans
