Simon Bolton has been named chief executive of J Walter Thompson in the UK. He replaces Stephen Carter who left the company last year to join NTL as chief operating officer (see NTL Appoints Senior Executive To Two Way TV Board).He said of his appointment: “It is a tremendous honour to lead JWT UK and… Continue reading JWT Appoints New CEO
New research from Jupiter forecasts that although online B-to-B trade currently represents only 1.5% of all European business (Euros 200 billion), by 2004 Jupiter MMXI predicts that it will grow to 1.8 trillion Euros. Jupiter surveyed Europe’s 500 Net Markets (a virtual market where demand and supply for goods and services meet and are fulfilled)… Continue reading European B2B Trading Forecasts From Jupiter
Source: Optimedia, January 2001 1999 2000 2001 2002 2003 2004 £m 123 135 146 157 168 177 % increase year on year 27% 10% 8% 8% 7% 5% Estimated CPT £39.65 £42.35 £45.36 £49.00 £52.42 £56.09 Media Inflation (%) 8% 7% 7% 8% 7% 7%
Source: Optimedia, January 2001 1999 2000 2001 2002 2003 2004 Estimated CPT £4.50 £4.64 £4.68 £4.76 £4.82 £4.87 % increase year on year 3% 4% 3% 2% 2% 2%
Source: Optimedia, January 2001 1999 2000 2001 2002 2003 2004 £m 727 742 756 779 802 818 % increase year on year 3% 2% 2% 3% 3% 2% Estimated CPT £3.98 £4.02 £4.10 £4.18 £4.26 £4.30 Media Inflation 2% 1% 2% 2% 2% 1%
Source: Optimedia, January 2001 1999 2000 2001 2002 2003 2004 Estimated CPT £4.50 £4.64 £4.68 £4.73 £4.82 £4.87 % increase year on year 2% 3% 1% 1% 2% 1%
Source: Optimedia, January 2001 1999 2000 2001 2002 2003 2004 £m 1,937 2,034 2,095 2,158 2,201 2,245 % increase year on year 6% 5% 3% 3% 2% 2%
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Source: Optimedia, January 2001 1999 2000 2001 2002 2003 2004 £m 2,495 2,545 2,596 2,674 2,754 2,809 % increase year on year 4% 2% 2% 3% 3% 2% Estimated CPT £6.35 £6.54 £6.80 £7.01 £7.22 £7.36 Media Inflation (%) 3% 3% 4% 3% 3% 2%
According to IDC, the appeal of internet radio to consumers is too strong for advertisers to ignore. “Internet radio might appear a superior product ready to sweep away traditional radio, but it’s not – at least not yet,” said Malcolm Maclachlan, senior analyst for IDC’s Consumer and eCommerce Media program. “To be successful in the… Continue reading New Strategies Required To Facilitate Effective Internet Radio Advertising
