The National Magazine Company (Natmags) has announced that it is to merge two of its baby titles, Good Housekeeping’s Having A Baby and Prima Baby. The brand name Prima Baby will be retained as the title of the magazine, as it has been deemed the longer established of the two, and is also associated with… Continue reading Natmags Merges Baby Titles
Chairman of News Corp Rupert Murdoch has hinted that the flotation of Sky Global Networks could be postponed until the beginning of next year. Speaking at the group’s AGM in Adelaide he said that a proposed float by the end of this year is now “an impossibility”.Recent market conditions for media and telecoms stock has… Continue reading News International Performing “Brilliantly” As Sky Global Float Delayed
Cable group NTL has withdrawn its offer to broadcast the pay-per-view rights to Premier League football matches. The group, which was set to pay £328m to screen 40 matches a season (see The Game Isn’t Over Yet, Says Greg Dyke), said it was unable to agree final terms with the Premier League.Barclay Knapp, CEO of… Continue reading NTL Withdraws From Premier League Deal
ONdigital said yesterday that it was on track to reach its target of 1 million subscribers by the end of the year (see ONdigital Prepares For Christmas Rush As Subs Reach 896,000). However, some observers are concerned that the churn rate for the digital television company owned by Granada Television and Carlton Communications could be… Continue reading Sharewatch
Radio advertising may be three fifths as effective as advertising on ITV, while costing one seventh of the price, according to research published today by the Radio Advertising Bureau (RAB).In a collaboration called RadioLab between RAB, buying agency Universal McCann and researchers Millward Brown, radio campaigns from 17 Universal McCann brands including Nescafé, Coke and… Continue reading Radio Ads – Three Fifths As Effective For One Seventh Of TV’s Prices, Says Study
The Advertising Association released its latest adspend predictions yesterday and warned traditional media owners that the threat from technology would be felt imminently (see AA Predicts 40% Revenue Growth Over 12 Years If New Technology Threat Is Faced). Although overall increases in spend are expected, the breakdown of expenditure for different media is set to… Continue reading Feature: Press And TV The Greatest Casualties Of New Media, Says AA
United News and Media (UNM) admitted that it has recieved a number of unsolicited offers for the Express newspaper group (see Bid Rumours Continue To Circulate For Express Group Takeover). Despite the fact that UNM’s intention to sell has yet to be confirmed, shares in the company ended up 20p at the end of Monday’s… Continue reading Sharewatch
The Advertising Association released its latest adspend predictions yesterday and warned traditional media owners that the threat from technology would be felt imminently. Although overall increases in spend are expected, the breakdown of expenditure for different media is set to undergo its most radical change. Newspapers, in particular, are thought to be at threat from… Continue reading Press And TV The Greatest Casualties Of New Media, Says AA
The MXR consortium has submitted its bid for the North East region digital radio licence, and at the same time announced its newest member, Ford UK.The car manufacturer will not be the first non-media company to join MXR, after Psion was brought onboard last month (see MXR Consortium Joined By Psion And UBC). MXR’s rivals… Continue reading Ford To Join MXR Consortium In North East Bid
Channel 5 has launched its online sales house – Channel 5 Interactive (C5i), announced earlier this year (see From Big Brother To Big Sales Houses, Channel 5 Prepares For Battle). Offering a tailored presence to both European and UK internet publishers and advertisers, it has the backing of C5 shareholders RTL and United News &… Continue reading Channel 5 Launches Online Sales Agency
