New research suggests that outdoor advertising can build awareness three times faster than television campaigns, despite being a much less expensive medium. However, the research, undertaken by the Media Edge and revealed at the MRG conference in Munich this year, also showed that awareness decay for outdoor campaigns was around three times faster than for… Continue reading Outdoor Builds Awareness Faster Than TV, Says New Research
More Group gave gamers a sneak preview of the new Playstation 2 software last week when it unveiled its giant LED screen in London’s Leicester Square. Broadcasting 30ft high images of the new console and its games for 3 minutes every hour, the site is currently the largest and the most advanced high-resolution screen in… Continue reading More Group Gives Gamers Sneak Preview With State-of-the-Art Screen
BBC Radio 5 has renewed its contract to broadcast FA Carling Premiership games live. The three-year deal runs from the beginning of the 2001-2002 season and will see Five Live increase its Premiership coverage from 120 to 180 matches per season. Its rival TalkSport has also clinched a deal with the Premier League, however. Kelvin… Continue reading BBC Holds Onto Premiership Rights While Talksport Gets Foot In The Door
Channel 4 has published its response to the invitation to submit comments on the forthcoming Communications Reform White Paper. Views put forward included an extension of support for the concept of a single regulator, the feeling that Channel 4 should remain a single broadcaster, the assertion that impartiality of access must be a feature of… Continue reading Channel 4 Releases Response To Forthcoming Communications White Paper
Last week the Express Newspapers group was finally sold off, ending years of speculation about when United News & Media would let the papers go. The eventual buyer was OK! publisher Northern & Shell which snapped up the Daily Express, Sunday Express and Daily Star for £125 million. N&S emerged to seal the deal at… Continue reading Feature: Will Northern & Shell Save Express Newspapers From Declining Circulations?
The UK is embracing many aspects of new technology but is still not realising its new potential, according to a new survey from MORI and Egg. The study shows that 14 million people are dependent on their mobile phones; 15 million are online at home; 9 million have digital television; a third of internet users… Continue reading UK Not Realising Potential Of New Technologies
BBC Radio 5 has renewed its contract to broadcast FA Carling Premiership games live. The three-year deal runs from the beginning of the 2001-2002 season and will see Five Live increase its Premiership coverage from 120 to 180 matches per season.Its rival TalkSport has also clinched a deal with the Premier League, however. Kelvin MacKenzie’s… Continue reading BBC Holds Onto Premiership Rights While Talksport Gets Foot In The Door
Last week the Express Newspapers group was finally sold off, ending years of speculation about when United News & Media would let the papers go (see Gossip And Girlie Publisher Takes On Express And Star). The eventual buyer was OK! publisher Northern & Shell which snapped up the Daily Express, Sunday Express and Daily Star… Continue reading Feature: Will Northern & Shell Save Express Newspapers From Declining Circulations?
The latest MMXI survey has revealed little change in the web domains most visited by users in the UK. Most of the top ten sites are search engines or ISP home pages, and Microsoft sites hold four out of the top six positions.The exception to the rule is bbc.co.uk, the internationally successful site which has… Continue reading Internet Top Ten Still Dominated By Search Engines As New MMXI Methodology Introduced
Channel 4 has published its response to the invitation to submit comments on the forthcoming Communications Reform White Paper. Views put forward included an extension of support for the concept of a single regulator, the feeling that Channel 4 should remain a single broadcaster, the assertion that impartiality of access must be a feature of… Continue reading Channel 4 Releases Response To Forthcoming Communications White Paper
