Ever been out supping your pint and enjoyed it so much that you wished you could learn about the brand’s historical background? Or thought that the chunks you feed the cat were so cool you wanted them as a screensaver? Probably not, but according to researchers BrandNet, brand websites are becoming essential kit in the… Continue reading Exotic Spam Recipes And Adopting A Ribenaberry – The Rise Of The Brand.com
The Independent Television Commission (ITC) has published its new sponsorship code, which aims at streamlining and simplifying current regulation. For the first time the sponsor’s product may be broadcast and contact details such as telephone numbers and website addresses included, so long as they do not explicitly entice the viewer to purchase or contact the… Continue reading ITC Publishes “Lighter Touch” Regulation For Sponsorship
Shares in TMT companies did not, as a rule, do well yesterday, with Telewest dropping 11p to £1.27, United News and Media 23½p to £7.45 and Daily Mail falling 43p to £9.40, to name just some of the casualties. In this context, BSkyB’s performance, losing just 2p to end at £9.70, was seen as a… Continue reading Sharewatch
Carlton Communications has made a last-minute bid for the British horseracing broadcasting rights, according to reports. The group is believed to have offered £400m for the TV, internet and interactive rights for a 10-year period.Channel 4 withdrew its £250 bid for the new package of rights earlier this year amid factualism within the racing industry… Continue reading Carlton Makes Late Bid For Horseracing Rights
ITV has decided not to submit a tender for the UK broadcasting rights for the next Rugby World Cup in 2003. The news comes despite the fact that the network’s advertising revenues received a major boost during the screening of last year’s tournament, as highlighted by research in brokers such as ABN AMRO (see ITV… Continue reading ITV Will Not Try For 2003 Rugby World Cup Rights
Times Online relaunches today with a new look and extra features. The group announced plans to improve its service in May this year in an attempt to become the most popular online news service (see Times Online Plans Revamp As Report Finds News Services Lacking).The new site offers readers a news ticker feeding a choice… Continue reading Times Online Unveils Revamp
Channel 4’s Big Brother may have been the undisputed television phenomenon of the summer but for over 25 year olds it had little or no appeal, according to a recent survey from CIA MediaLab. While younger viewers were captivated by the voyeuristic gameshow, older age groups doubted its morals and worth.Only 15% of all adults… Continue reading Reality Shows Hold Little Attraction For Over 25s
Associated New Media has announced the relaunch of its women’s interest website CharlotteStreet. An element of the relaunch will be a new name for the site: Femail.co.uk, in response to consumer research which found that the previous name was thought of as “too elitist and obscure”.Charlotte Street was one of the web projects responsible for… Continue reading ANM To Rename Charlotte Street
Granada Media suffered another bad week last week, after Merrill Lynch produced its second report on the company, predicting advertising revenue falls which were then confirmed by the company. Shares in the company fell 37½p to £4.07, a drop of 9.8% week on week.United News and Media had a better week, having recently had the… Continue reading Sharewatch
Worldwide revenues for fixed wireless services will be worth over $41 billion in by the end of 2005, according to a new report by ARC Group. The UK based European industry researcher suggests that more than a quarter of businesses will be connected via fixed wireless technologies by 2005, reaching over 27 million businesses and… Continue reading Arc Group Forecast That Global Fixed Wireless Business Space Will Top $41 Billion By 2005
