IPC has poached ITV’s head of marketing, Sam Carter, to join as marketing director for IPC Connect. Carter, who has led the marketing function of ITV and ITV2, having founded the marketing department four years ago, will be moving to the company whose brands include BEME.com and IPC’s women’s weekly magazines. She will join the… Continue reading Appointments Brief
Fears that print versions of magazines and newspapers will lose out to their online counterparts are not backed by the latest research into the habits of the advertisers dream – AB graded 25-54 year olds in economically active households, or “VIPers”.The third wave of research from the VIPer consortium (see VIPer Research To Offer Advertisers… Continue reading Research Shows New Media Can Be Good For Old Media
The BBC’s decision to move its evening news programme to 10pm (see BBC To Broadcast News At Ten) is set to unleash one of the biggest ratings wars in British television history. ITV has responded to dramatic changes to BBC1’s schedule with its own arsenal of populist programming.From 16 October ITV will broadcast extended hour-long… Continue reading News At Ten Slot Sparks Ratings War
The editor’s letter is always a good place to start a first issue review and thus it’s a good place to begin my applause for this magazine. It’s a refreshing change to begin reading a magazine and not flick straight to the seemingly more obvious section/s – normally involving a young lady wearing only slightly… Continue reading Mondo – First Issue Review
NRS figures for the six-month period ending August 2000 show a continuing decline in national newspaper readership. A 4.1% drop was recorded overall, with most titles reporting a drop in reader numbers in a year on year analysis.The worst fall came from the Times, which has seen a steep decline in its readership since its… Continue reading National Newspaper NRS Round-Up – August 2000
The independent publisher of Sport First has secured a £3m investment from venture capitalists 3i, which will enable it to embark on increased marketing investment, editorial development and promotion, as well as the national launch of its Friday/Saturday edition.Launched March 1998 (see First Issue Review – Sport First) by founder and publisher Keith Young, the… Continue reading Sport First Secures £3m Investment From Venture Capitalists
The decision given yesterday by the BBC to move its evening news bulletin to 10pm (see BBC To Broadcast News At Ten) where it will directly conflict with ITV’s reinstated bulletin in the new year (see News At Ten To Return To ITV) has provoked renewed calls from ISBA for a single broadcast regulator.“The head… Continue reading News At Ten Conflict Shows Need For Single Regulator, Says ISBA
NRS figures for the six-month period ending August 2000 show a continuing decline in national newspaper readership. A 4.1% drop was recorded overall, with most titles reporting a drop in reader numbers in a year on year analysis.The worst fall came from the Times, which has seen a steep decline in its readership since its… Continue reading National Newspaper NRS Round-Up – August 2000
A positive comment made yesterday about the prospect of United News and Media making a large share buy-back by the end of the year lifted the value of shares in United by 29½p by the end of the day’s trading, leaving them at £7.73.Meanwhile concerns over Capital Radio’s ad revenue prospects had a negative effect… Continue reading Sharewatch
ITV’s audience share will fall 7% by the end of the decade, according to the latest forecasts from ABN AMRO. The drop in audience share from 1999’s figure of 31.7% to the predicted 24% in 2010 would be caused by increasing numbers of multi-channel homes and, in particular, digital television.“The key advantage of the switch… Continue reading ITV Will See 7% Audience Share Fall By End Of Decade, Says Report
