TV advertisers are increasingly including company website addresses in their adverts; nearly a fifth of television ads now featuring URL. This is one of the findings of the latest Channel 4/BT Direct Response TV Research.With 25% of adverts carrying a response mechanism, 54% of viewers go on to visit a site address advertised, although respondents… Continue reading Web Proves Useful In Direct Response Advertising
The Observer is running a series of covermounts featuring pocket-sized restaurant guides. The restaurant recommendations were compiled from a national survey across Observer and Guardian readers.The first of the series of four is published on 18 October and will cover the London area. The following guides will look at the North West, the Midlands and… Continue reading Restaurant Guide Promo For Observer
Shares bounced back up again today after yesterday’s heavy losses caused by disappointment at the cut in interest rates by the Bank of England (see Interest Rates Cut By 0.25%) and further turmoil on overseas markets.The FTSE-100 Index of top shares stood up 57.4 at 4,756.3 within moments of opening.
Chrysalis Radio’s Galaxy FM has won the Independent Local Radio Licence (ILR) for the North-East, beating off competition from Capital’s Fun Radio and North East News Radio. The Radio Authority, which advertised the licence earlier this year (see RA Receives 14 Applications North-East ILR Licence), decided this afternoon to grant the licence to Galaxy.Galaxy FM… Continue reading Chrysalis Radio Wins North East Licence
Future Publishing has created the position of advertising director within the group, as well as appointing two other new directors.Andrew Millbourne will take up the gauntlet as advertising director this Monday, working across the whole of the Future portfolio and taking responsibility for all of Future’s ad activities. He commented: “I am delighted to be… Continue reading Advertisement Director For Future
Channel 4 has unveiled details of its new film subscription channel FilmFour. The new channel, which goes on air on Sunday 1 November, has the potential to reach an audience of 5 million people. Channel 4 is hoping for around 150,000 subscribers in the first year in order to break even over the next three… Continue reading Channel 4 Launches FilmFour
The Direct Marketing Association has announced direct marketing expenditure to be £7.2 billion in 1997. The 1998 Census Of Direct Marketing shows that expenditure is set to continue growing throughout 1998.The three largest growth areas were outdoor/transport, contract magazines and new media. Direct marketing in new media has almost doubled since 1995.Chief executive of DMA,… Continue reading DMA Announce Direct Marketing Expenditure Figures
http://www.erack.com/EMAP Consumer Online (ECO), publisher of websites for FHM, New Woman and Q, amongst others, has appointed internet advertising specialist, DoubleClick, to sell banner ads across its eight websites.ECO’s publishing director, Katarina Strupinska, said: “EMAP provides banner advertisers with unique, branded environments across its leading magazine websites and DoubleClick has a world-class reputation and proven… Continue reading EMAP Consumer Online Hires DoubleClick To Sell Banner Ads
Following speculation (see Scottish Media Gets Results), the Scottish Media Group (SMG) has confirmed that it is planning to launch a new Sunday newspaper. The title will be edited by Andrew Jaspan, formerly of the Sunday Times, Scotland On Sunday and The Observer.The decision to launch another Sunday was made following extensive research which, according… Continue reading Scottish Media To Launch New Sunday Paper
A disagreement has escalated between Hello! magazine and the publisher of OK Magazine, Northern & Shell (N&S), which has led to Hello! launching legal proceedings against its rival.Northern & Shell circulated a letter a couple of weeks ago to advertisers and the trade press, which showed that OK has enjoyed a year-on-year increase of 50%… Continue reading Battle Of The Gossips
