Andrew Brown, Director General of the Advertising Asssociation, has been appointed Chairman of the Committee of Advertising Practice (CAP), the body which draws up the UK’s advertising rules. The appointment begins from January 1999.
The European Brands Association (AIM) is pressing the European Commission to make pan-European advertising and promotions a reality. AIM’s new research shows that a move to normalise legislation governing advertising, couponing, and sales promotions could boost growth and jobs.
The EC’s Expert Group on commercial communications met in Brussels on 22 October to continue its consideration of the regulation of discounts in the internal market. The group discussed this under the heading “Is mutual recognition possible?” Also on the agenda was an exchange of views on toy advertising, with several questions set out for… Continue reading EU: Agenda for Expert Group Meeting
The EC remains “positive and optimistic” on a data protection agreement with the US, following an informal meeting between the EU’s financial services director-general John Mogg and David Aaron, US under-secretary of commerce. “The atmosphere of the meeting was once again very positive and both sides remain optimistic that the objectives of the dialogue can… Continue reading EU: EC “positive” about accord
A proposal to establish a clear regulatory framework for the marketing of financial services at a distance within the Single Market have been agreed by the EC. The aim is to ensure a high level of protection for consumers of retail financial services and to provide financial service suppliers with a clearly defined legal framework… Continue reading EU: Distance Selling for Financial Services
The Government’s Better Regulation Task Force has warned UK ministers that they may have been wrong to support moves to ban tobacco advertising, and has urged them to avoid outright bans in future and rely on self-regulation wherever possible.
Emap Metro has confirmed that its top secret Project J is to be a weekly entertainment title aimed at 18-30 year olds.Earlier in the year, the title’s editor-to-be told Newsline that the project would be “a high frequency entertainment magazine” (see Newsline). Project J is set for launch in the first quarter of next year,… Continue reading A Taste Of Emap’s Project J
Last night the Grovesnor Hotel, Park Lane, was the venue of this year’s Media Week awards. The winners of the various categroies were as follows: Grand Prix Winner: Optimum View, Boots the Chemist Long-Term Brand Building Campaign: The Media Business Group, Tag Heur Strategic Sales Pitch: Guardian Media Group, Scottish Courage Launch Strategy: BJK&E Media,… Continue reading 1998 Media Week Awards
Consumer brands are catching up with computing and financial services in the amount of online advertising they use, and more advertisers are online now than ever before. These are the findings of a recent survey carried out by Fletcher Research called The UK Banners Survey.Computing companies were considered the traditional group which used online services… Continue reading Fletcher Shows Increase In Online Advertising
BSkyB has appointed its first media controller in the form of Anna Gustavson. The move comes as the broadcaster’s advertising activities accelerate in the run-up to Christmas.Formerly a senior media planner at BMP Optimum, Gustavson will now be responsible for the strategic media planning for Sky’s recently launched digital service.BSkyB: 0171 705 3200
