On 1 September The Guardian launches its new advertsing campaign with a series of posters, to be followed by a TV and press adveritising campaign.Running throughout the autumn, the campaign emphasises the publication’s freedom as a result of being owned by the non-profit making Scott Trust. Partners BDDH advertising agency created the campaign, portaying The… Continue reading Guardian Breaks Open New Advertising Campaign
Rapide Publishing, specialists in the computer and games console market, is set to launch another Playstation magazine next month called Station. The unofficial games console title claims to be the biggest launch of its kind with an initial print run of 400,000 copies.Editor Dave Perry says that Station differs from Rapide’s existing portfolio of Playstation… Continue reading Rapide Launches New Playstation Mag
The X-Files: Fight The Future was the last summer Hollywood blockbuster to be released at the weekend, and in its first few days made it to the £2.5 million mark, averaging £5,981 per screen.This puts the movie fairly neck-to-neck with Bruce Willis’ latest action sci-fi, Armageddon, which grossed £2,732,785 in its first weekend (7-9 August).… Continue reading X-Files Movie Grosses £2.5m In Its First Weekend
National Magazine Company’s new men’s fitness title, Zest For Men, has been rechristened ZM and will launch on 19 October.The magazine was inspired by the success of Zest which is aimed at ABC1 women aged 25-34. ZM will cover the same health and fitness issues as its counterpart, aiming at men who are concerned with… Continue reading NatMags’ Men’s Fitness Mag Becomes ZM
The Independent Television Commission (ITC) was inundated with complaints this weekend about the latest Levi’s advertisement to grace the airwaves. The ad, which prompted over 200 complaints, features Kevin the hamster, who’s exercise wheel breaks, and Kevin eventually dies of boredom – the final shot shows his dead, stiff body being prodded with a pencil… Continue reading Hamster Death Shocks Viewers
Lowe Group, the advertising network, yesterday announced its acquisition of Azure Advertising, which will now be renamed Lowe Azure and continue to operate under its existing management.Furthermore, Lowe Group’s digital management consultancy, Decipher, is due to open for business on 1 September (see Newsline)The Lowe Group: 0171 225 3434
Agency estimates for July 1998 put total terrestrial TV ad revenue at £165.10 million, with year on year rises for ITV, Channel 4, Channel 5 and a loss for GMTV.Yet again all but Women recorded an increase in impacts for ITV year on year for July. Adults’ impacts were up 2% to 23,231 for ITV.… Continue reading TV Round-Up – July 1998
The editor of Muzik, who goes by the name Push, is leaving the title at the end of the week. Push has been with Muzik for the three years since its launch (see Newsline), and a year prior to that.He told Newsline yesterday: “Four years is a long time, and I just feel that I… Continue reading Muzik Editor Pushes Off
Although the concept of e-commerce is rapidly becoming as popular in Europe as in the US, US retailers are still far more aware of how best to exploit its full potential.According to a new survey-based report by strategic analyst Datamonitor, entitled Consumer E-commerce Markets Across Europe And The US, sharp contrasts still exist between the… Continue reading US Leads Europe In Exploiting E-Commerce Potential
Revenue Agency estimates for July 1998 put total terrestrial TV ad revenue at £165.10 million, with year on year rises for ITV, Channel 4, Channel 5 and a loss for GMTV.ITV’s total revenue was up by 2.3%, C4’s rose by 2.8%, and C5 revenue rose by 13.4% year on year. GMTV continues to lose ad… Continue reading TV Round-Up – July 1998
