The Radio Authority (RA) has awarded two new independent local radio (ILR) licences for the Greater Manchester area. The successful applicants are Tower FM and, conditionally, Oldham FM. The award to Oldham FM is subject to a minor change in its proposed equity holdings.In June this year the Authority decided to enhance the transparency of… Continue reading RA Awards Two New Manchester Licences
The first of a new series of papers called Advalue, to be published by IPA, concludes that advertising contributes to corporate profitability and business success.The independent three-month study used data supplied by PIMS (Profit Impact of Market Strategy) and came to the following conclusions: advertising impacts on customer value through its effect on perceived quality… Continue reading Advalue says ‘Advertising Really Does Work’
David Wheldon has left the position of president at BBDO Europe, the advertising agency. Following his resignation, Jean-Michel Goudard, president of BBDO Worldwide, will now function as chairman together with a board of directors which will manage the region’s operations.Goudard will be joined by Allen Rosenshire, chairman and chief executive officer of BBDO Worldwide, and… Continue reading President Leaves BBDO
It was confirmed this weekend that Rupert Murdoch’s BSkyB is in takeover negotiations with Manchester United football club and is expected to make a formal offer some time this week. It is believed that the offer values the club at 225p per share: this translates into a cash value of £575 million.Media mogul Murdoch already… Continue reading Sky Expected To Bid £575m For Manchester United
The shortlist for the 1998 Display and Classified Advertising Awards has been announced by the Newspaper Society, which made its selection from more than 2,000 entries. A gala dinner is to be held in Brighton on 15 September, where the winners will be announced.Two major pieces of Newspaper Society research will also be launched at… Continue reading Newspaper Society Announces Advertising Awards
ABC //electronic has issued the FHM website, at http://www.fhm.co.uk/, with its first audit certificate. The site recorded 6,482,381 page impressions during July.The FHM website is part of EMAP Consumer Online’s portfolio of nine other sites including, Empire, Select and New Woman. The site’s editor, Sarah Evans, said: “FHM.co.uk’s success comes from investment in an original… Continue reading FHM Website Achieves Over 6m Page Impressions
GMTV has signed a deal worth £600,000 with Toy Options, the toy company. The company is sponsoring Diggit, the children’s show, and gives Toy Options nine seven-and-a-half-second spots each Saturday morning show.The 3D graphics for the stings were created by production company Wrench and Franks.Diggit was launched this spring, and has a target audience of… Continue reading GMTV Finds A New Playmate
ITV is supporting the announcement of a switch-off date for analogue television in response to the recently published NERA report on the subject. The commercial broadcaster is recommending to the government that a definite switch-off date is set as soon as possible.ITV says that the switch-off target date should be announced within two years of… Continue reading Analogue Shutdown Date Should Be Announced Within 2 Years Of Digital, Says ITV
The future is looking bright for one of Scotland’s top newspaper companies after it won a deal to print the Scottish editions of the Daily Mail and The Mail on Sunday until 2012.Glasgow-based Scottish Media Group (SMG) has signed a new agreement with the Mail titles’ owner Associated Newspapers, which replaces an existing contract due… Continue reading Future Looking Bright For Scottish Printers
The Institute of Practitioners in Advertising (IPA) is to publish an updated version of a book originally published in 1974: Testing To Destruction – A Critical Look At Advertising Research. The book was originally produced by researcher, Alan Hedges; the republished version will feature additional commentary by Sally Ford-Hutchinson and Mary Stewart-Hunter.Commenting on the developments… Continue reading IPA Updates Advertising Research Critique
