One of Britain’s leading regional newspaper publishers has gone back on on the acquisition trail, buying eight titles in a deal worth £8 million.Edinburgh-based Johnston Press has bought the papers, which circulate in Bedfordshire and Buckinghamshire, from Eastern Counties Newspapers Group.The acquired titles are: Luton News, Dunstable Gazette, Leighton Buzzard Observer and Linslade Gazette, Milton… Continue reading Johnston Buys Eight Eastern Counties Titles
ITV has announced that its Heartbeat programme is to be sponsored by Yorkshire Tea for a second series running.Research has shown a significant increase in brand awareness. Warren Dias at Laser commented: “ITV’s research has shown that the key to a successful broadcast sponsorship is ensuring that there is a close association between the brand… Continue reading Heartbeat And Yorkshire Tea Perfect Blend Continues
On 4 September, The Observer is launching a 6-week promotion featuring 12 full-colour Nigel Slater cookery cards and extracts from the food-writer’s forth-coming book, Real Food.The promotion will be supported by TV and press advertising. The Observer‘s marketing director Stephen Palmer commented: “Cooking it, eating it, dreaming about it, food is the culture of the… Continue reading The Observer Cooks Up A Promotion
In its first campaign for Channel 5, ad agency Walker Media has chosen to use Talk Radio’s new London Macro package to promote the channel’s increased signal power. This will make C5 the first advertiser to use London Macro which officially launched on Monday.Channel 5 is to publicise the improved picture quality it can now… Continue reading Walker Media Uses Talk Radio For First C5 Campaign
The Radio Authority (RA) has announced that it is considering changes to the way in which a radio station guarantees to provide the service it proposes when applying for a licence.Each radio licence holder currently operates under what is called the Promise of Performance. This is designed to ensure that if a station says at… Continue reading RA To Replace Radio’s Promise Of Performance With A Format
The latest NRS figures for the period Feb-Jul 1998 show that only three of the national papers gained readership during those six months, with all the other national titles losing ground. The Mirror showed the most impressive increase in readership, with a percentage gain of 6.29, with The Express On Sunday next in line with… Continue reading National Newspaper NRS – July 1998
Following ITV’s announcement that it plans to overhaul its evening schedule, the most controversial aspect of which involves the axing of the Ten O’clock News (see Newsline), the Independent Television Commission (ITC) has invited views on the proposal.As well as the complete overhaul of the ITV news service, the changes also involve a new current… Continue reading ITC Reacts To ITV’s Proposal
Following reports this morning (see Newsline today) ITV has confirmed that it intends to drop its News At Ten bulletin, and has approached the Independent Television Commission (ITC) for agreement to the move. ITV wishes to move the news because in its present slot it interrupts the evening movies, and by the time the news… Continue reading ITV Axes News At Ten
Speculation during the past months that ITV is to move its flagship News At Ten programme to another spot has apparently climaxed today.The move is an attempt to create a more competitive schedule, as presently the evening movie is interrupted by the news, after which many viewers go to bed. ITV proposes to replace the… Continue reading ‘News At Ten Is On Its Way Out’ Say Reports
Coming cold on the heels of ITV and BBC1, Channel 4 finally announces its schedule for Autumn 1998. There are a wide range of programmes featured, many new commissions, and old favourites returning for new series.Starting at the top and working down, Brookside continues it obsession with periodically having five episodes a week (as well… Continue reading Channel 4’s Autumn Schedule Unveiled
