Channel 4 has announced that it is to appoint David Buonaguidi creative director, to replace Ceri Evans.Buonaguidi is the former creative director of St. Luke’s advertising agency, and he takes up his role at Channel 4 later this year. He will provide both strategic and creative direction to both the in-house and external teams involved… Continue reading New Creative Director At Channel 4
BBC Sport has announced that it has won the rights to screen British athletics until the year 2004. UK Athletics 98, the new governing body for British athletics, has concluded a major deal with the BBC, thought to be worth around £17.5 million, for year round athletics coverage on radio and television.The agreement includes new… Continue reading British Athletics Comes To BBC
Following the success of A2Btravel.com, EMAP Online is to launch a new travel website which it claims will be ‘the biggest and most detailed online database’ about UK and Ireland airports.A2bAirports.com has information about 40 airports throughout the country including flight times, holiday availability, directions, maps and contact numbers. The site is published in association… Continue reading EMAP Online Launches Airports Travel Site
The all-sport newspaper Sport First is launching a new advertising and PR campaign aimed at Premiership football fanzine readers.The Sunday publication, which recently experimented with an additional Monday edition which was unsuccessful (see Newsline), is the only national to feature fanzine-style reports of matches.The advertising campaign begins this month with the catch-phrase: “We put football… Continue reading Sport First Pushes Forwards
The Quality of Reading Survey (QRS) has fused further with the National Readership Survey (NRS) to offer advertisers and agencies more analytical data to assist in the media planning process.QRS was launched in March by the PPA, ISBA and the IPA (see Quality of Reading Survey Launched Today) in order to provide the advertising and… Continue reading QRS Expands To Aid Media Planners
The Independent Television Commission (ITC) received a total of 539 complaints during August and September 1998, according to its Programme Complaints and Interventions Report Released today.Complaints included Don’t Try This At Home (LWT) which showed Stevie Starr regurgitating a live goldfish. Carlton’s much-hyped series starring Denise Van Outen and Samantha Janus, Babes In The Wood,… Continue reading ‘Complainants Demand More Taste And Decency’ Say ITC
Revenue Agency estimates for September 1998 put total terrestrial TV ad revenue (including GMTV) at £225.62 million. Year on year all the channels have shown an increase in revenue.ITV’s total revenue was up by 4.4%, C4’s rose by 5.3% and C5’s revenue rose 40.6% year on year. GMTV also reported a year on year gain… Continue reading TV Roundup – September 1998
The Independent has announced a new branding campaign, the first since it was bought by its new owners, Independent Newspapers (see Newsline). The campaign involves a 60-second ad to be run in cinemas across the UK until the end of the year, and a nation-wide poster campaign will run from 1 November.The advert, shot in… Continue reading The Independent Launches Brand Campaign
The 4th Aerial Awards took place at the end of last week at BAFTA (see Newsline for a list of judges and entries). The winners were as follows: Automotive Category and Gold Winner Award: Volkswagen Polo, BMP Food/Drink Category: Marmite, BMP. Charity and Public Service Category: Health Education Authority, BMP DDB. General Category: Hamlet, CDP.… Continue reading Volkswagen Takes Award At This Year’s Aerial Awards
