Sweden will try to press for stricter rules on advertising to children when they assume the Presidency of the EU in 2001, said the Swedish under-secretary for culture, Ann-Christin Nykvist, on UK national radio last week. The UK Advertising Association’s Director-General Andrew Brown said that this was a restriction of commercial rights which would deprive… Continue reading EU: Sweden stirs controversy
Los Angeles City Council has passed a law which will result in tobacco and alcohol ads being removed from 98% of the city’s billboards. The Council voted unanimously on a ban that includes billboards, foodstore windows and outdoor venues within 1,000 feet of schools, parks and residential areas.
In 1983, less than half the population said that they would ever go to the cinema; last year three quarters of the UK visited the big screen at some point during the year. It seems that the movies have found a place in Britons’ hearts and it currently shows little sign of waning.Excepting a little… Continue reading Cinema Puts Bums On Seats
The first full week’s data on the viewing of TV3, the new Irish TV channel (see Newsline) has been made available by The Media Bureau. TV3 is described as having got off to ‘an impressive start’, with some 75% of adults currently capable of receiving the channel having at least looked at the station.The channel… Continue reading TV3’s First Week Performance
The Austrian Presidency and the Commission have tried to come up with a more precise definition of public service broadcasting in the EU. However, Germany has called for greater account to be taken of subsidiarity, believing that public sector broadcasting comes under the national competence of the MS. A spokesman for the Presidency said that… Continue reading EU: Public Service Broadcasting
The WPP group and its member companies today launched BRANDZ, a research tool that helps clients to evaluate and develop their brands worldwide. The method analyses consumer loyalty and is capable of predicting likely changes in market share.WPP invested $6 million on the initial stages of this consumer market research study which quantifies the strength… Continue reading WPP Launches New Research
The Advertising Association has updated its position on commercial communication, to be considered in the context of the EP’s consideration of the Follow-Up Communication on Commercial Communications. The Advertising Association’s letter to Jessica Larive MEP, the EP Rapporteur, stresses the urgent need for the Commission to back its words with actions, especially when considering the… Continue reading UK: AA agrees new position for EP
The EC has published a list of the national contact points and names for commercial communication issues. This is the list of government officials attending the Expert Group on Commercial Communications, the next meeting of which has been fixed for 22 October 1998.
European Commissioner Marcelino Oreja has insisted that a financial instrument be created at an EU level in order to attract more private investment to the production of European audio-visual works intended for international distribution. Speaking to EU Ministers of cultural and audio-visual affairs, Oreja described the lack of specific support to production as the “missing… Continue reading EU: Oreja calls for help to AV sector
Commissioner Martin Bangemann and leading industrialists met on 17 September to discuss legal harmonisation, standardisation and taxation of electronic commerce. During the congress ‘A Global Framework for Electronic Commerce’ organised by the International Association of the Information Technology Industry, delegates adopted a common position which will be discussed at the first ministerial conference of the… Continue reading EU: Congress on Electronic Commerce
