It is understood that longwave radio station Atlantic 252 is to reposition itself to attract a younger, more hip audience.Whilst the station’s core audience is currently 15-24 year olds, research conducted by Atlantic’s marketing controller, Alison Victory, has led to plans for an increase in a cool, underground culture feel.The playlist will see a gradual… Continue reading Atlantic 252 To Pull A More Trendy Audience
It is understood that Kelvin MacKenzie, former Mirror Group deputy chief executive, has now entered exclusive talks in his bid for Talk Radio.McKenzie’s consortium, TalkCo, submitted a bid for CLT-ufa’s 62.3% stake in Talk last week (see MacKenzie Closes In On Talk). The offer is believed to be around £27 million. TalkCo is being backed… Continue reading MacKenzie Enters Talk Talks
Pan-European sports broadcaster, Eurosport, is preparing plans to launch a UK-specific version of the cable and satellite sports channel.Eurosport currently covers events from across Europe and has a relatively low presence in the UK. British Eurosport, the project’s working name, will offer UK sports coverage with a regional element.A spokesperson for Eurosport played down the… Continue reading Eurosport Plans For UK Service
Mirror Group-owned cable channel, Live TV, will be exempt from minimum carriage requirements (MCRs) for the duration of its current contracts, the Independent Television Commission (ITC) has announced today.The ITC recently decided to remove MCRs from cable and satellite providers. Previously the MCR rule had forced an agreement between a programme channel provider and a… Continue reading Live TV Will Be Exempt From Minimum Carriage
The Radio Authority (RA) has appointed Martin Campbell as its head of programming and advertising. Campbell is currently managing editor at Talk Radio, and will join the Authority on 16 August.Campbell’s remit is to ensure smooth running of regulatory and licensing functions of the RA in terms of licensees’ programming and advertising.Radio Authority: 0171 430… Continue reading RA Appoints Head Of Programming And Advertising
ITV’s digital terrestrial television channel, ITV2, has appointed Julia Lamaison as its director of broadcasting. She is currently director of strategy at Granada Broadcasting and begins her post at ITV2 on 30 July.Lamaison will be working with Brian Barwick, director of programmes, and project director Andrew Chowns. She will be responsible for the digital station’s… Continue reading ITV2 Appoints Director Of Broadcasting
The BBC director-general, John Birt, is to press the Government to increase the licence fee to what could be over £110 by 2002. A £6 increase to the licence fee was introduced in April this year under a five year agreement created with the previous Government.The BBC is now telling Labour that it will fall… Continue reading BBC Asks For Licence Fee Increase To £110 In 4 Years
Zone, the publisher of Manchester United magazine, is launching Maximum Mountain Bike on 30 July. The monthly titled, edited by John Stevenson, will have an initial print run of 56,000 and is priced £2.95.Maximum Mountain Bike‘s core audience is the 21-35 year olds who have grown up with an interest in mountain bikes, says Chris… Continue reading Zone Launches Maximum Mountain Bike
Two new drama series started this week, both featuring gratuitous shots of naked flesh. ITV’s new three part drama series Imogen’s Face stars the gorgeous Samantha Janus as a happily married woman who decides to embark on an affair. With lines like “You’re punishing me for being beautiful”, it’s easy to see that this programme… Continue reading TV Viewing Summary – W/E 05/07/98
Advertising agency Ammirati Puris Lintas has launched its first spin-off sub-brand called APL Digital. The unit will handle clients’ new media projects.APL Digital will draw on the agency’s existing skills in new media design, strategy and in-house production. Alastair Duncan becomes director of the London branch of APL Digital.Ammirati Puris Lintas: 0171 534 5000
